‘Force-Fitting’ Purpose to Brands Is No Longer Wanted

The Brand Shepherd Podcast ‘Force-Fitting’ Purpose to Brands Is No Longer Wanted Find The Brand Shepherd Podcast On your favorite App Get It Let’s connect some dots about the role of altruistic purpose in product branding and positioning. First, let’s hear from the new CEO of Unilever, who recently announced that they will stop ‘for […]

shepx: a new spin-off from Brand Shepherd

The Brand Shepherd Podcast shepx: a new spin-off from Brand Shepherd Brand Shepherd is happy to announce a new spin-off business called shepx. shepx makes better websites for your customers than they’ve experienced before, and gives you a better experience creating it. Listen to the episode below to learn what caused shepx to start, how […]

Video Tips for 2023

The Brand Shepherd Podcast Video Tips for 2023 With Special GuestLes Fultz, Founder & ProducerValere Studios Les is the founder of Valere Studios, a corporate video production agency in Cincinnati. Whenever Brand Shepherd needs to know the pulse of video as a medium, or where video as content is headed, Les is the guy we […]

Creativity Best Practices

The Brand Shepherd Podcast Creativity Best Practices A Panel Conversation with Daniel, John, & David In this episode, the core Brand Shepherd team of Daniel, John, and David sit down to have a casual conversation around this question: What are the best practices of creativity? Hear what we came up with and how our answers […]

PR Power for Products

The Brand Shepherd Podcast PR Power for Products With Special Guest Julie Simon, Senior VP at Orca PR Julie Simon brings 10 plus years of experience in television news. Her love of Public Relations stems from a knack for knowing what makes a company’s product, service, or founder newsworthy. She has impeccable contacts in the […]

How Strategic Planning Grows, Guides, and Protects the Dollywood Brand

The Brand Shepherd Podcast How Strategic Planning Grows, Guides, and Protects the Dollywood Brand With Special Guest Melissa Walker VP, Finance The Dollywood Company Melissa leads a finance team responsible for Financial Reporting, Strategic Planning, Annual Budgeting, Quarterly Forecasting, Development and Analytics. The scope of her work includes Dollywood Theme Park, Dollywood’s Splash Country, Dollywood’s […]

AgLaunch Interview with Lilly Tench

The Brand Shepherd Podcast AgLaunch: Agriculture Startups With Special Guest Lilly Tench, Entrepreneurial Programs Lead at AgLaunch Lilly believes in using innovation to address the world’s most pressing problems. She has worked with institutions around the world to build sustainability education and engagement programs and has supported innovators and entrepreneurs across the country. She was […]

Brands That Make A Stand

The Brand Shepherd Podcast Brands That Make A Stand With Special Guest Michael Graber Managing Partner at Epic Pivot Managing partner of Epic Pivot, guiding organizations to create value on purpose. Human-centered designer. Innovator. Strategist. Author. Speaker. Guide. Conscious leader who has worked with more than 250 corporate, non-profit, and municipal clients (including Hilton Hotels, […]

The Warrior Entrepreneur

The Brand Shepherd Podcast The Warrior Entrepreneur With Special Guest Zachary Green Zachary Green’s life experiences in the military, firefighting service, and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit and bravery. The idea behind this book revolves around preparing for your crucible – […]

Innovation & Authenticity: Friends or Foes?

The Brand Shepherd Podcast Innovation & Authenticity: Friends or Foes? With Special Guest Jon Hirst Chief Innovation Officer As Chief Innovation Officer with SIL, Jon has seen the impact that comes at the intersection of innovation, ideation, and integration. Jon has spent his career working in nonprofit and business settings designing solutions that create this […]