The Brand Clarity Framework
clarity sells.
Customers are drawn to clarity.
Marketing, reputation, word-of-mouth: they call customers to experience a brand. When customers arrive, they face two types of experiences.
They experience unclarified brands that frustrate their customers through ambiguity. They muddle themselves with inconsistent messaging that speaks to unideal customers.
Or, they face clarified brands that communicate the challenges they exist to solve through engaging, valuable experiences. These brands know which customers they exist to serve and understand how to speak confidently about the value they offer.
Customers become advocates for brands that offer the clarity they’ve been searching for.
The question, then, is: Does your brand have and give customers the clarity they want?
trusted by brands of every size & stage.
what is it?
Vibe, Tribe, & Why™ is a guided process that analyzes your brand’s market presence, ideal people, and primary purpose, then transforms that information into a comprehensive Brand Experience Guide (BXG) containing the principles and applications that best express your brand’s strengths.
You own your BXG forever, so it can be an evolving tool for documenting the new and effective ways you engage your ideal customers after you finish our process.
vibe
Your brand's presence: Its words, tone of voice, positioning, promise, visuals, and values.
tribe
Your brand's people: Its ideal customer profiles, their unique wants, motivations, and challenges.
why
Your brand's purpose: The challenge your brand solves for your tribe.
What we will clarify…
- brand positioning
- brand voice
- Brand Purpose
- ideal customer profiles (icps)
- customer goals & motivations
- emotional impact
What Do You Get From Vibe, Tribe, & Why?
Brand Clarity
- Clarity for your whole brand
- Clarity about your brand's ideal people
- Clarity about your brand's best presence
- Clarity about your brand's purpose
The Brand Experience Guide (BXG)
- Captures the clarified brand in an easy-to-use digital document
- Captures your tribe's unique needs from your brand
- Captures your brand's clearest value to its tribe
- Provides clarity to the challenge your brand exists to solve
- Much more…
Website, Email, & Social Media Content
- Assess the underperforming and weak parts of your brand's website
- Apply Vibe, Tribe, & Why™ insights to your website content
- Apply Vibe, Tribe, & Why™ to your email marketing strategy and execution
- Apply Vibe, Tribe, & Why™ insights to your brand's social media strategy and execution
guided By branding experts
Dan and Brennan will lead your team through the Vibe, Tribe, & Why™ process, focusing on the practicality of what is discovered.
Creator of Vibe, Tribe, & Why™
Content Editor
your investment
Clarity sells. Brands require clarity in their presence, people, and purpose to stand out.
Vibe, Tribe, & Why
Brand Clarity + Brand Experience Guide-
1-on-1 Guided Brand Clarity Sessions
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Custom Designed Brand Experience Guide
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3 Customer Personas
Vibe, Tribe, & Why
+ Applied
Brand Clarity + Brand Experience Guide+ Fresh Content for Website, Email,
and Social Media
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1-on-1 Guided Brand Clarity Sessions
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Custom Designed Brand Experience Guide
-
Vibe, Tribe, & Why + Applied:
Website, Email, and Social Media Content Created and Applied by Brand Shepherd*
Frequently Asked Questions
What kind of ROI can I expect?
The Vibe, Tribe, & Why™ framework, a versatile tool for brand clarity, is not limited by the size or stage of a brand, making it a valuable asset for all.
From global conglomerates to startups and all types in between, the Vibe, Tribe, & Why™ framework works so effectively because its sole focus is on one thing: Brand Clarity.
With that in mind, the ROI for each application of Vibe, Tribe, & Why™ varies wildly.
A better way to frame this common question is: What impact will Vibe, Tribe, & Why™ have on our revenue?
The application of Vibe, Tribe, & Why™ consistently leads to a positive impact on company revenue.
Clarity about your brand’s presence, people, and purpose produces consistency.
Consistency is what keeps brands top-of-mind when it comes to purchase decisions.
This leads to a positive impact on revenue, directly from Vibe, Tribe, & Why™.
Does Vibe, Tribe, & Why™ require any prior knowledge or experience?
No, each topic will be covered from the ground up and requires no prior knowledge.
How long does it take to complete Vibe, Tribe, & Why™?
The average time from the start of Vibe, Tribe, & Why™ to a finished Brand Experience Guide is six weeks.
Who wrote this course, and based on what information?
Dan Crask created Vibe, Tribe, & Why™ from 15+ years working with giant brands like Johnson & Johnson, P&G, and Abbott Labs and industry leaders such as Standex International, Middleby Corporation, Dinovite, and more.
Vibe, Tribe, & Why™ is a framework based on what Dan worked on firsthand and worked to grow each brand.
What impact will Vibe, Tribe, & Why™ have on my brand?
Strip all unique selling propositions down to their essentials; everything leads to whether a brand has clarity.
Vibe, Tribe, & Why™ will give your brand clarity about its presence, people, and purpose.
This clarity immediately impacts marketing, sales, the C-suite/leadership, talent acquisition, and investor relations.
Brand clarity, the one advantage that can make or break your success, is what Vibe, Tribe, & Why™ can provide for your brand.
I'm an experienced marketing specialist, do I need Vibe, Tribe, & Why™?
Yes. Vibe, Tribe, & Why™ acts as the precursor to every marketing framework out there, such as StoryBrand and The 5 Pillars.
Marketing framework systems operate on a crucial assumption: They presuppose that you and your entire team have a profound understanding of your brand’s presence, people, and purpose.
The truth is, that most brands are not clear about their brand at all.
Vibe, Tribe, & Why™ provides the clarity needed for maximum ROI from all marketing frameworks.
clarify your brand with The only brand clarity framework Out There
