Humility guides the way we approach people and our work. We GET to do what we do. We GET to work with the people we do.
The idea of shepherding a brand was inspired by a dear member of our family: Jake the Border Collie.
He loved structure, herding our kids, and whatever else we needed him to help get in order.
We had an idea of Jake helping brands herd: Jake was strategizing, getting the brand’s needs into order. He wasn’t herding the brands themselves, but instead, their users and customers. The herding was by creating order, flow, and experiences that kept a brand’s flock growing, moving, and thriving.
This is how we see our role at Brand Shepherd. We don’t see brands as dumb sheep in need of a shepherd. We see brands as having products that have users and customers that need to be given order, flow, and experiences that keep them at peace, wanting more.
We are brand shepherds.
The 4 Guideposts of Brand Shepherd
Every shepherd has guideposts that are richly textured from years of faithful use. We have four such guideposts.
These guideposts propel our clients in one direction:
There are also a few guideposts of caution.
Quality > Speed. Some creative agencies embrace arbitrary next-day delivery expectations. We are not that type of agency. Quality takes time.
Health > Deadlines. When setting milestones for projects, we are careful to not set our clients or ourselves up for timing that would jeopardize the time needed for parenting, mental health, or one’s personal wellbeing. We work hard and efficiently through the workweek, but we do not work on weekends or holidays. We encourage our team to take Mental Health Days off and generally try to be very realistic about how work impacts the overall health and wellbeing of everyone involved.
ROI > Awards. The only success that matters to us is the success of our clients: Conversions, ROI, and Growth. Let’s put it this way: When creatives give awards to fellow creatives for being creative, does that matter to the growth of your brand? No. So it doesn’t matter to us either.
In their words.
“We trust who we are to Brand Shepherd!”
“Excellence. Creativeness. Easy to work with. Brand Shepherd is full of talent and produces quality work.”
“Always responsive, flexible and their work product was always first-rate.”
“Their ability to truly listen, understand, and help bring to life my business concepts.“