It's Nice To Meet You!

Jake the Border Collie. 2001–2018.
Rest In Peace, good boy.

The inspiration behind the concept of brand shepherding came from our beloved family member, Jake the Border Collie. Jake was always fond of structure and he loved to herd our kids and anything else we asked him to organize. We envisioned Jake taking on the role of a brand shepherd, helping to strategize and bring the brand’s needs into order. He would be responsible for guiding, growing and protecting the brand, ensuring it remained healthy and strong. This is exactly what we aim to do at Brand Shepherd. We focus on brands that have specific target customers and require guidance, growth and protection to flourish. Our role is to act as a shepherd for these brands.

Why Work With Brand Shepherd?

Brands Served
Years In Business
Over 300 Products Launched

We are obsessed with how your brand is experienced by your customers, and why that matters.

The creative services we provide 

By approaching your brand from the value of how it is experienced by your customers, we guide, grow, and protect the brands we serve.

Meet The Shepherds


Brand Consultant


lead Copywriter


Lead Project Manager


Lead Creative


lead Developer


Project Manager

The 4 Guideposts of Brand Shepherd

The 4 Guideposts of Brand Shepherd refer to four important principles businesses or individuals can use to establish and manage their brand effectively.

These principles assume that defining your brand’s values, developing a clear brand message, creating a visual identity that reflects your brand, and consistently delivering your brand promise is part of everything we do.

Following the guideposts below, businesses can ensure their brand is memorable, authentic, and trustworthy.

Brand Shepherd emphasizes that managing a brand is not a one-time effort but a continual process, requiring constant attention and improvement to stay relevant and competitive.


Humility guides the way we approach people and our work. We get to do what we do. We get to work with the people we do.


Efficiency is in our every detail. How we ideate, create, plan, and execute is done in a way that has no pretense.


Quality converts. Quality grows. And quality knows quality. We don’t chase awards or look-at-us altruism. We chase, produce, hire and work with quality.


We are in this for the long haul. Longevity means we humbly, efficiently create quality work that proves successful for the brands we get to work with.

Let’s Guide, Grow, & Protect Your Brand

Brand Shepherd Grow Guide Protect Products


Schedule an Intro Meeting.


If it's a good fit, we set a Discovery Call to scope a statement of work.


We guide, grow, and protect your brand!

Brand Experience Strategist

Dan Crask

I believe successful brands thrive when they give their customers an experience that provides empathy, authority, and value.

As Brand Experience Strategist for Brand Shepherd, I get to work with people who love brands that make life better, and being part of that process has thrilled me for many years. 

In addition to Brand Shepherd, I am also a volunteer mentor for these wonderful orgs:


I founded Brand Shepherd in 2006 while living and working in Cincinnati. Combined with my roots in the Chicagoland home area, Brand Shepherd has grown beyond my hopes and dreams. In 2019, we relocated to rural East Tennessee, where I now call home.

God has blessed me with a big family. We live an abundant life in East Tennessee in a 100+ year old farmhouse that was home to livestock farmers for most of that time. In other words, I live in the home of a shepherd. It was meant to be.

When we work together, you will find me to be an avid listener and someone who is fiercely loyal to your brand and goals.