Nice To
Meet You!
Rest In Peace, good boy.
The idea of shepherding a brand was inspired by a dear member of our family: Jake the Border Collie.
He loved structure, herding our kids, and whatever else we needed him to help get in order.
We had an idea of Jake helping brands herd their products: Jake was strategizing, getting the brand’s needs into order. He kept a brand strong and healthy by growing, guiding, and protecting.
This is how we see our role at Brand Shepherd.
We don’t see brands as dumb sheep in need of a shepherd. We see brands as having products that have users and customers who need to guidance, growth, and protection that makes them thrive.
We are brand shepherds.
Why Work With Brand Shepherd?
A go-to-market strategy results in a go-to-market tragedy when it isn’t driven by the customer experience.
Yet, all too often, brands struggle through a long, wasteful go-to-market strategy to get products to their people.
Brand Shepherd’s way is not like that.
We are obsessed with how your products are experienced by your customers, and why that matters.
By approaching your brand from the value of how your products are experienced by your customers, we guide brands to greatness.
Let’s guide your brand to greatness together.
Meet The Brand Shepherds
The 4 Guideposts of Brand Shepherd
Every shepherd has guideposts that are trusted from years of faithful use. We have four such guideposts:
Humility
Humility guides the way we approach people and our work. We get to do what we do. We get to work with the people we do.
Efficiency
Efficiency is in our every detail. How we ideate, create, plan, and execute is done in a way that has no pretense.
Quality
Quality converts. Quality grows. And quality knows quality. We don’t chase awards or look-at-us altruism. We chase, produce, hire and work with quality.
Longevity
We are in this for the long haul. Longevity means we humbly, efficiently create quality work that proves successful for the brands we get to work with.
We Believe
Quality > Speed
Some creative agencies embrace arbitrary next-day delivery expectations. We are not that type of agency. Quality takes time. The cool thing about quality is, “Quality knows quality.”
Health > Work
We are careful to not set our clients or ourselves up for project timing that will jeopardize the time needed for parenting, mental health, or one’s personal wellbeing. We work hard and efficiently through the workweek, but we do not work on weekends, holidays, or into the night. We encourage our team to take Mental Health Days off and generally try to be very realistic about how work impacts the overall health and wellbeing of everyone involved.
ROI > Awards
The only success that matters to us is the success of our clients: Conversions, ROI, and Growth. Let’s put it this way: When creatives give awards to fellow creatives for being creative, does that matter to the growth of your brand? No. So it doesn’t matter to us either.
Competence > HiPPO
Competence rules and those with whom we work best know their strengths and weaknesses and have hired us for our expertise. We are not hired to be told what to do by a HiPPO (highest paid person’s opinion). We are engaged in guiding brands to greatness because our quality reputation speaks for our competence.
