Using our proprietary framework, Pastura™, we develop the Vibe, Tribe & Why of your brand and products.

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Successful brands take the time and effort to develop themselves. Our brand development process called Pastura™ is a framework  that has led many brands to get their products to their people. We discover who your people are, what draws them, and why your products are so valuable to them.


Brands Built


Customer Persona Accuracy


Avg. ROI

Get Clarity

The Pastura framework clearly sets the Vibe for your brand. We specifically determine your brand's and product's Vibe: what it looks, feels, and sounds like in all the ways that are attractive to your people.

Meet and Serve Your products' people

We get to know specifically who your products' people are, the Tribe. They are the hero who your brand guides, and we use a mix of our own processes and StoryBrand® to meet and serve your people's wants and needs.

Connect Emotionally

Tying everything together, Pastura elevates Why your brand exists (the problem it solves), capturing the emotional connections your brand has with its people.

“I have worked with Brand Shepherd since 2010 and have never had anything less than an extraordinary experience. Dan and his team are phenomenal. I will never work with anyone else when it comes to branding!”

Adam Markesbery • Serial Entrepreneur

Guide Your Brand To Greatness

Mask Group

Brand Building
Case Studies

Fueled By Innovation, Backed By Science.

Delivering Value To Independent Pharamcies

Innovation Comes To Outdoor Cooking

You Won’t Believe How Happy Your Pet Will Be!

Grow, Guide, and Protect Your Products For Their People

Brand Shepherd Grow Guide Protect Products

A go-to-market strategy results in a go-to-market tragedy when it isn’t driven by the customer experience.

Yet, all too often, brands struggle through a long, wasteful go-to-market strategy to get products to their people.

Brand Shepherd’s way is not like that.

We are obsessed with how your products are experienced by your customers, and why that matters.

By approaching your brand from the value of how your products are experienced by your customers, we guide brands to greatness.

Let’s guide your brand to greatness together.

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Guiding Your Brand To Greatness

Let’s Guide Your Brand To Greatness


Schedule A Call


We Will Create Your Plan


Get Your Products To Your People!

Guiding Your Brand To Greatness