Using our proprietary framework, Pastura™, we develop the Vibe, Tribe & Why of your brand and products.

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Successful brands take the time and effort to develop themselves. Our brand development process called Pastura™ is a framework  that has led many brands to get their products to their people. We discover who your people are, what draws them, and why your products are so valuable to them.


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Get Clarity

The Pastura framework clearly sets the Vibe for your brand. We specifically determine your brand's and product's Vibe: what it looks, feels, and sounds like in all the ways that are attractive to your people.

Meet and Serve Your products' people

We get to know specifically who your products' people are, the Tribe. They are the hero who your brand guides, and we use a mix of our own processes and StoryBrand® to meet and serve your people's wants and needs.

Connect Emotionally

Tying everything together, Pastura elevates Why your brand exists (the problem it solves), capturing the emotional connections your brand has with its people.

“I have worked with Brand Shepherd since 2010 and have never had anything less than an extraordinary experience. Dan and his team are phenomenal. I will never work with anyone else when it comes to branding!”

Adam Markesbery • Serial Entrepreneur

Guide Your Brand To Greatness

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Let's Guide Your Brand To Greatness

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Brands that lack clarity about their customers’ Tribe, Vibe, and Why fail to connect with the people they were designed to serve.

Go-to-market plans fizzle, websites lack conversions, and brand regrowth stalls – all because brands can’t start effective conversations with the people they want to reach.

This is why we created our Pastura Framework.

By honing the information you already know about yourself into insights you can use immediately, Pastura will quickly help your brand gain clarity about its Tribe, Vibe, and Why, so you can reach the people who share your brand’s values.

Our Pastura Framework takes what already makes your brand unique and shepherds it to greatness – and that greatness comes from clarity.

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Guide Your Brand To Greatness

Let’s Guide Your Brand To Greatness


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We Will Create Your Plan


Get Your Products To Your People!

Guiding Your Brand To Greatness