Case Study


Veterinarian Developed

Led by former Iams® brand manager, Keith Johnson, Petbrosia® rocked the pet food category by offering pet food formulated based on the breed, age, and weight of each dog and cat customer. We developed this brand from the ground up, from identity to packaging, e-commerce, and product marketing. 

“Brand Shepherd created the brand elements and comprehensive equity for Petbrosia. Having worked with what are considered the top branding agencies in the world, I was amazed at how they delivered such superb work at a small fraction of the cost of others. Brand Shepherd delivered branding-from-scratch designed with a “web and mobile-first” mindset, comprehensive equity guidelines, and thoughts of how the brand could come to life across marketing collateral. They kept a real-time collaborative work style (no “shows”) and delivered to a super-tight schedule. Brand Shepherd empowered Petbrosia to focus on what mattered…moving our business forward.”

Keith Johnson • Founder • Petbrosia

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We know how it feels to have a product you know people will love, yet getting it to them is a struggle.

It’s a process filled with endless paths that easily waste time and effort.

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