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let's guide your brand to clarity.
ARCHITECTS OF IMPACT.
experts in clarity.
What do we know about your brand? Not much. And that’s why we are the right fit for it.
We don’t come with stale assumptions, rigid beliefs, or recycled strategies.
We come with an outsider’s perspective—the secret advantage of breakthrough brands.
The biggest threat to good strategy? Tunnel vision. Industry knowledge is valuable, but real innovation comes from clarity, not clutter.
Because the best strategists aren’t drowning in details—they’re cutting through them to find clarity.
Brand Shepherd. Guiding Brands to Clarity.
the only brand clarity framework:
vibe, tribe, & why®
clarity of your brand’s presence
Your brand's vibe: its words, tone of voice, positioning, promise, visuals, and values.
clarity of your brand’s presence
Your brand's tribe: its ideal customer profiles, their unique wants, motivations, and challenges.
clarity of your brand’s presence
Your brand's why: the challenge your brand solves for your tribe.
creative services for growth:
clarity applied
strategy.
- brand strategy
- brand architecture
- brand marketing strategy
design.
- website design & development
- logo/brand identity design
- brand marketing design
- packaging design
development.
- website development
- api & erp integrations
- crm growth
- backend efficiencies
growth.
- brand marketing
- website content
- email marketing
- social media marketing
we give clarity to brands of
all sizes and stages
case studies:
clarity spotlight
articles, podcasts, & more:
resources for clarity
some of our
happy clients
JUSTIN ROBBINS
Owner
JM BURNS STEEL
Col. Don Lambert
founder
The Colonel’s Creamery
Jorge Cepeda Jr.
VP Global Sales
ExcelAg
