Your brand's lack of clarity
is the problem.

let's fix the website, logo, marketing, etc. that’s costing you customers.

We help B2B brands transform confusion into clarity with strategy-first creative that drives results.

WHY IT MATTERS.

something's not working.

You’ve got a great product or service, but your brand isn’t showing it. The website doesn’t convert. The packaging feels outdated. The marketing falls flat. And you’re stuck trying to guess what to fix first.

That’s where we come in.

Brand Shepherd brings order to chaos.

Through a proven strategy-first approach, we pinpoint what’s holding your brand back—then build the creative that moves it forward.

Cartoon woman on her knees looking fatigued while business charts crash around her
brand logo for Vibe, Tribe, & Why

let's be clear.

clarity starts here.

Our proprietary Vibe, Tribe, & Why® process uncovers the true essence of your brand—how it shows up, who it’s for, and why it matters. We use that insight to shape everything from websites to packaging to marketing campaigns.

Deliverables are great. But strategy-first results? 

That’s what we’re about.

creative services for growth:

clarity applied

Website Design & Development that actually converts.

Logo Design that makes your brand the obvious choice.

Creative Marketing that gets your message heard.
Brand Strategy to align your identity with your goals.

some of our

happy clients

“Excellence. Creativeness. Easy to work with. Brand Shepherd is full of talent and produces quality work. I highly recommend them for any creative project needed for your company. We are so thankful to have found such a caring, open, and honest business to work with.”

Cindy Warrington
Marketing Coordinator
KeySource

“Our logo design stands out as a national class image which speaks to our clientele while representing our product and quality standards. Thanks, Dan and the creative team. You all deliver excellent value.”

Col. Don Lambert
founder
The Colonel’s Creamery

“Beyond providing expertise in design and marketing know-how, what I find most empowering is their ability to truly listen, understand, and help bring to life my business concepts, in an efficient, professional, and well-thought-out manner.”

Jorge Cepeda Jr.
VP Global Sales
ExcelAg

case studies:

clarity spotlight

articles, podcasts, & more:

resources for clarity

we give clarity to brands of

all sizes and stages

carousel logo for Standex
carousel logo for hensley custom building group
carousel logo for Grain Weevil
carousel logo for Foxadise Farms
carousel logo for MillerClapperton
carousel logo for Benanova
carousel logo for Appalachian Title Agency
carousel logo for Davis Chocolate
carousel logo for Ed's Horse Farm Compost
carousel logo for Cincinnati's Everlasting Electric
carousel logo for payschools
carousel logo for Mo Brands
carousel logo for Johnson&Johnson 3d printing center of excellence
carousel logo for KeySource
carousel logo for Ed's Walking Horses
carousel logo for Dinovite
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.