Welcome to The Feed

Resources to give your brand clarity.

A thriving brand is built on clarity, strategy, and continuous learning. 

The Feed is where we share insights, expert tips, in-depth articles, podcast episodes, and industry updates to help you refine and grow your brand through clarity of your brand’s presence, people, and purpose.

Whether you’re looking for strategic guidance or creative inspiration, explore our latest content and discover actionable ways to move your brand forward.

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The Crowd Is Booing AI. Here’s Why That’s Your Opportunity.

Your Why Is Simpler Than You Think. That’s the Point.

Clarity Before Growth: Brand Shepherd on the Elsplend Realities Podcast

Vibe: Why Your Brand’s Presence Is More Than a Logo

Tribe: Why “Everyone Is Welcome” Is the Worst Thing You Can Say About Your Brand

Is This the WordPress Killer We’ve Been Waiting For?

The Expert Generalist: AI’s Most Valuable (and Long-Overlooked) Player

Building for What Comes Next: Grain Weevil’s New Resources Hub

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.