B2C is selling to a person. B2B is selling to a committee. Getting products to their people when in a business-to-business context is a unique journey that is often quite different than the B2C customer journey. Yet, even with B2B products, we are still creating value for and talking with people. Our work with B2B brands reflects this and is effective because of it.
“Most of you know the exceptional quality of the creative design work delivered to us for our first edition of the 3D Printing Design Guidebook was the work from Dan Crask’s company, Brand Shepherd. In spite of some of the challenges with this project, Dan and his team were always responsive, flexible and their work product was always first-rate.”
Brands that lack clarity about their customers’ Tribe, Vibe, and Why fail to connect with the people they were designed to serve.
Go-to-market plans fizzle, websites lack conversions, and brand regrowth stalls – all because brands can’t start effective conversations with the people they want to reach.
This is why we created our Pastura Framework.
By honing the information you already know about yourself into insights you can use immediately, Pastura will quickly help your brand gain clarity about its Tribe, Vibe, and Why, so you can reach the people who share your brand’s values.
Our Pastura Framework takes what already makes your brand unique and shepherds it to greatness – and that greatness comes from clarity.