Guiding brands to clarity.

Diversified Steel Trading

A WBE steel distributor leads the way

Diversified Steel Trading tasked us to create a website that captures the strength and simplicity of Jane’s way of doing business. We set out to make a responsive website that anyone in the building products and construction industry would have to look at!

expertise applied

  • Brand Strategy
  • Website Design & Development
image of the diversified steel trading website on a desktop monitor, laptop, tablet, and phone screen.
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.