Guiding brands to clarity.

Colonel De Gourmet
Herbs & Spices

A premium maker and seller of the stuff that makes the taste

Colonel De Gourmet Herbs & Spices is a beloved brand based in historic Ft. Thomas, Kentucky. We were tasked to make their e-commerce customer experience mirror their in-store experience, and that’s exactly what we did — while streamlining their operations while we were at it.

Brand Shepherd developed a custom amount selector so that the UX for the website is the same as what it’s like in-store: A Colonel De customer can buy as little or as much as they want, and that’s the way Colonel De wanted it!

expertise applied

  • Brand Strategy
  • Website Design & Development

“Our internet sales are growing exponentially.…it is due to our amazing, easy to use website. In 2020, our May orders were over 725% larger than the orders from May 2019.”

Susan Stewart
Co-Owner
Colonel De Gourmet Herbs & Spices

brand logo for Colonel De's Gourmet Herbs & Spices
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.