Guiding brands to clarity.

No Allergies

Energy Bars For Everyone.

The rise in food allergies is exponential across the USA, and food brands have had to pivot with ingredients and variety.

That’s why startups have an advantage: They can start from reading the room as it is and create specific products for specific people.

The No Allergies Bars were exactly that product: An energy bar with absolutely none of the Top 8 food allergens!

expertise applied

  • Brand Strategy
  • Logo/Brand Identity
  • Brand Naming

“Brand Shepherd does an amazing job! I highly recommend them… unless you’re going to take all their time because I don’t want to lose them from my team. Whatever you need they get it done. From 20 ft backdrops to my granola bar packaging they take my ideas and turn them into a reality! Truly awesome!”

Amos Bartlett
Founder
Know Allergies Food Co.

Branded No Allergens sign that showcases common allergen ingredients that are not used in Allergen bars
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.