Guiding brands to clarity.
brand logo for Jim Dandy's Family BBQ

Slow Smoked Cincinnati BBQ

Did you know Cincinnati BBQ is a thing? It is. And it was our treat to develop the Jim Dandy’s BBQ brand into one that could expand and grow through its compelling roadside story by founder, Jim, to its delicious BBQ, its rubs and products, and the vibe of its restaurants. 

expertise applied

  • Vibe, Tribe, & Why®
  • Brand Experience Guide
  • Brand Strategy
  • Logo/Brand Identity
  • Website Design & Development
  • Pitch Deck Design
  • Brand Marketing
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.