What's in a name?

Brand Shepherd Grow Guide Protect Products
brand shepherd icon NAMING big

Naming your product or brand is a task that requires a process to get the best possible results. Our naming process has created millions of dollars in equity for the brands we serve, and we would love to put it to work for you.


Products & Brands Named


Average Number of Name Option Choices


Total Equity Created

Guided To The Right Name

Naming your product, brand, or process is a tedious process that we know very well. We will guide you to the right name with plenty of exploration that communicates value to your customers

Due Diligence

A new name is only great if it's ownable, and we provide a lot of due diligence on the names we suggest so that when you work with your IP legal team, you are not starting from scratch.


Your product and brand names need to connect with your customers, not your team. We see it as our duty to keep the naming process focused on the customer at all times.

“Can’t recommend enough partnering with Brand Shepherd and Daniel when tackling what your brand means to the World. Daniel and his team led us on a journey of discovery and awareness while creating our brand, one valuable step at a time, until it was perfect. Looking forward to the next project together!!”

Scott Kobryn • Owner • Wild Fire 4-in-1

Guiding Your Brand To Greatness​

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Case Studies

Let's Guide Your Brand To Greatness

Brand Shepherd Grow Guide Protect Products

Brands that lack clarity about their customers’ Tribe, Vibe, and Why fail to connect with the people they were designed to serve.

Go-to-market plans fizzle, websites lack conversions, and brand regrowth stalls – all because brands can’t start effective conversations with the people they want to reach.

This is why we created our Pastura Framework.

By honing the information you already know about yourself into insights you can use immediately, Pastura will quickly help your brand gain clarity about its Tribe, Vibe, and Why, so you can reach the people who share your brand’s values.

Our Pastura Framework takes what already makes your brand unique and shepherds it to greatness – and that greatness comes from clarity.

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Guide Your Brand To Greatness

Let’s Guide Your Brand To Greatness​


Schedule A Call


We Will Create Your Plan


Get Your Products To Your People!

Guiding Your Brand To Greatness