Naming your product or brand is a task that requires a process to get the best possible results. Our naming process has created millions of dollars in equity for the brands we serve, and we would love to put it to work for you.
20+
Products & Brands Named
15
Average Number of Name Option Choices
225mil
Total Equity Created
Guided To The Right Name
Naming your product, brand, or process is a tedious process that we know very well. We will guide you to the right name with plenty of exploration that communicates value to your customers
Due Diligence
A new name is only great if it's ownable, and we provide a lot of due diligence on the names we suggest so that when you work with your IP legal team, you are not starting from scratch.
Customer-Focused
Your product and brand names need to connect with your customers, not your team. We see it as our duty to keep the naming process focused on the customer at all times.
“Can’t recommend enough partnering with Brand Shepherd and Daniel when tackling what your brand means to the World. Daniel and his team led us on a journey of discovery and awareness while creating our brand, one valuable step at a time, until it was perfect. Looking forward to the next project together!!”
Scott Kobryn • Owner • Wild Fire 4-in-1
Guiding Your Brand To Greatness
Let's Guide Your Brand To Greatness
Brands that lack clarity about their customers’ Tribe, Vibe, and Why fail to connect with the people they were designed to serve.
Go-to-market plans fizzle, websites lack conversions, and brand regrowth stalls – all because brands can’t start effective conversations with the people they want to reach.
This is why we created our Pastura Framework.
By honing the information you already know about yourself into insights you can use immediately, Pastura will quickly help your brand gain clarity about its Tribe, Vibe, and Why, so you can reach the people who share your brand’s values.
Our Pastura Framework takes what already makes your brand unique and shepherds it to greatness – and that greatness comes from clarity.
