Having a fully developed brand and products is great! But it’s just the beginning: Customers need engagement, and that’s where product marketing comes in. Social feeds, email, SMS (even print *gasp*) — where do your people want to hear from you? How often? Let’s get to work.
Brands that lack clarity about their customers’ Tribe, Vibe, and Why fail to connect with the people they were designed to serve.
Go-to-market plans fizzle, websites lack conversions, and brand regrowth stalls – all because brands can’t start effective conversations with the people they want to reach.
This is why we created our Pastura Framework.
By honing the information you already know about yourself into insights you can use immediately, Pastura will quickly help your brand gain clarity about its Tribe, Vibe, and Why, so you can reach the people who share your brand’s values.
Our Pastura Framework takes what already makes your brand unique and shepherds it to greatness – and that greatness comes from clarity.