Having a fully developed brand and products is great! But it’s just the beginning: Customers need engagement, and that’s where product marketing comes in. Social feeds, email, SMS (even print *gasp*) — where do your people want to hear from you? How often? Let’s get to work.
Getting your customer's attention could be in a variety of media. Social, audio, video, even…gasp…print – they are all viable ways to make your products known and compel customers to take action.
One of your product's marketing entry points is likely on a social media feed, and we know that the sole purpose of effective creative is to stop the scroll. Grab attention and guide the customer to where they can buy.
Your products' marketing has the right media and stops the scroll, and now the sale happens. To create the highest conversions, testing different approaches is best and so we build landing pages for testing in order to get the best customer experience.
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A go-to-market strategy results in a go-to-market tragedy when it isn’t driven by the customer experience.
Yet, all too often, brands struggle through a long, wasteful go-to-market strategy to get products to their people.
Brand Shepherd’s way is not like that.
We are obsessed with how your products are experienced by your customers, and why that matters.
By approaching your brand from the value of how your products are experienced by your customers, we guide brands to greatness.
Let’s guide your brand to greatness together.
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