Products in the Home & Garden category must lean hard on strong emotional connections to their people. These products are what people use to make their house a home and their land a grocery store. Knowing just the right tone is key to get these products to their people.
“Dan and team are the kind of partners your company can depend on for quality. It’s refreshing to work with a team that is creative, collaborative, and extremely effective. The Brand Shepherd team takes ideas from your initial conversations and runs with them, coming back with quality execution – for us, this was logo development, branding, website/packaging design, and aiding in the website launch. Highly recommended.”
Brands that lack clarity about their customers’ Tribe, Vibe, and Why fail to connect with the people they were designed to serve.
Go-to-market plans fizzle, websites lack conversions, and brand regrowth stalls – all because brands can’t start effective conversations with the people they want to reach.
This is why we created our Pastura Framework.
By honing the information you already know about yourself into insights you can use immediately, Pastura will quickly help your brand gain clarity about its Tribe, Vibe, and Why, so you can reach the people who share your brand’s values.
Our Pastura Framework takes what already makes your brand unique and shepherds it to greatness – and that greatness comes from clarity.