Melissa leads a finance team responsible for Financial Reporting, Strategic Planning, Annual Budgeting, Quarterly Forecasting, Development and Analytics. The scope of her work includes Dollywood Theme Park, Dollywood’s Splash Country, Dollywood’s Smoky Mountain Cabins, Dollywood’s DreamMore Resort and Dollywood Development. Her philanthropy work includes serving as President on the Board of Directors for Kingdom Design Ministries, Committee Chair for Fantasy of Trees and Women’s Ministry leader at her church.
Dolly Parton is America’s most beloved artist, and each year, millions of people flock to East Tennessee’s Smoky Mountains to make new memories at her Dollywood theme park and resorts.
We cover a lot of ground in this episode:
Melissa was very generous with her time and gave us a practical look into how strategic planning guides, grows, and protects the Dollywood brand.
You do not want to miss this episode.