Foxadise Farms

Case Study Foxadise Farms The Fox family sets out to create paradise from an accessible farm system. Foxadise Farms is the agra-food farm startup helmed by the Fox family. Honey is at the core of their work, by offering a variety of honey products to customers and supplying honey for a variety of product makers. […]

‘Force-Fitting’ Purpose to Brands Is No Longer Wanted

The Brand Shepherd Podcast ‘Force-Fitting’ Purpose to Brands Is No Longer Wanted Find The Brand Shepherd Podcast On your favorite App Get It Let’s connect some dots about the role of altruistic purpose in product branding and positioning. First, let’s hear from the new CEO of Unilever, who recently announced that they will stop ‘for […]

shepx: a new spin-off from Brand Shepherd

The Brand Shepherd Podcast shepx: a new spin-off from Brand Shepherd Brand Shepherd is happy to announce a new spin-off business called shepx. shepx makes better websites for your customers than they’ve experienced before, and gives you a better experience creating it. Listen to the episode below to learn what caused shepx to start, how […]

Video Tips for 2023

The Brand Shepherd Podcast Video Tips for 2023 With Special GuestLes Fultz, Founder & ProducerValere Studios Les is the founder of Valere Studios, a corporate video production agency in Cincinnati. Whenever Brand Shepherd needs to know the pulse of video as a medium, or where video as content is headed, Les is the guy we […]

Creativity Best Practices

The Brand Shepherd Podcast Creativity Best Practices A Panel Conversation with Daniel, John, & David In this episode, the core Brand Shepherd team of Daniel, John, and David sit down to have a casual conversation around this question: What are the best practices of creativity? Hear what we came up with and how our answers […]


Case Study Trimyxs Lawncare gets the innovation we have all wanted. Trim, mow, blow. That’s the process millions of home and property owners follow each mowing season for their yards, and it can take hours each weekend to do. What if there was a way to spot trim while mowing so you could work more […]


Case Study MO BAR When the greatest relief pitcher in MLB history wanted a brand created, Brand Shepherd was called up to help. Mariano Rivera, aka Mo, aka The Sandman, is the game of baseball’s greatest closer of all time. His legacy is unmatched in professional sports, and he remains a man who is constantly […]

BinAssist by Grain Weevil

Case Study BinAssist by Grain Weevil Giving a name to the equity in a brand’s processes. Grain Weevil is one of the most innovative and disruptive AgTech startups, and we had the honor of helping them name the process by which they deliver value. AgTech is thriving with fresh ideas and game-changing innovation in every […]

PR Power for Products

The Brand Shepherd Podcast PR Power for Products With Special Guest Julie Simon, Senior VP at Orca PR Julie Simon brings 10 plus years of experience in television news. Her love of Public Relations stems from a knack for knowing what makes a company’s product, service, or founder newsworthy. She has impeccable contacts in the […]

How Strategic Planning Grows, Guides, and Protects the Dollywood Brand

The Brand Shepherd Podcast How Strategic Planning Grows, Guides, and Protects the Dollywood Brand With Special Guest Melissa Walker VP, Finance The Dollywood Company Melissa leads a finance team responsible for Financial Reporting, Strategic Planning, Annual Budgeting, Quarterly Forecasting, Development and Analytics. The scope of her work includes Dollywood Theme Park, Dollywood’s Splash Country, Dollywood’s […]