Having learned the best practices of brand and product development from brands like P&G, Bosch Tools, and J&J, we created a proprietary process for Brand Shepherd brand partners: The Vibe, Tribe, & Why™ Process.
We apply the Vibe, Tribe, & Why™ process to everything we create because it gets business development, brand development, marketing, and leadership focused on what matters most: The customer.
The components of the Process are easy to understand. High-performing brands define and embrace their Vibe, Tribe, and Why:
Out of the Process your brand gets its proprietary Brand Experience Guide that can be put to immediate use across all parts of the brand, for all of its products.
Take a look at the highlights of each part below.
The Vibe, Tribe, & Why™ Process
The Vibe, Tribe, & Why™ Process
The Vibe, Tribe, & Why™ Process
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