Brand Development Framework

When a shepherd guides their flock to pasture, it is a time for growth and protection in order to thrive.

Brand Shepherd Grow Guide Protect Products

Having learned the best practices of brand and product development from brands like P&G, Bosch Tools, and J&J, we created a proprietary process for Brand Shepherd brand partners: Pastura™

We apply the Pastura framework to everything we create because it gets everyone focused on what matters most: The customer.

The components of Pastura are easy to understand. High-performing brands define and embrace their Vibe, Tribe, and Why:

  • What kind of vibe does the brand create through its words, imagery, and value?
  • Who are the specific people who make up the brand’s tribe that it belongs to and appeals to?
  • What challenge or opportunity does the brand or product exist to solve? That is why it exists.

This is the Pastura brand development framework. In the end, the brand has a Brand Experience Guide that can be put to immediate use across all parts of the brand, for all of its products.

Take a look at the highlights of each part below.


Get clarity about your customers, products, and brand.


Pastura makes your brand marketing more effective.


The Pastura framework simplifies your brand messaging and marketing.

The Pastura Framework™


The Pastura Framework™


The Pastura Framework™


What You Get from the Pastura Framework…

brand shepherd bxg pastura mockkup
  • A comprehensive and immediately practical Brand Experience Guide.
  • Clarity about your brand’s specific people, its tribe.
    Confidence in your brand’s vibe.
  • Emotional connection cues that your brand and your people share.
  • Your brand’s story is told succinctly and truthfully.
  • A Brand Experience Guide that your entire team can immediately use to create content for all parts of your brand.

Guide Your Brand To Greatness