Having learned the best practices of brand and product development from brands like P&G, Bosch Tools, and J&J, we created a proprietary process for Brand Shepherd brand partners: Pastura™
We apply the Pastura framework to everything we create because it gets everyone focused on what matters most: The customer.
The components of Pastura are easy to understand. High-performing brands define and embrace their Vibe, Tribe, and Why:
This is the Pastura brand development framework. In the end, the brand has a Brand Experience Guide that can be put to immediate use across all parts of the brand, for all of its products.
Take a look at the highlights of each part below.
Get clarity about your customers, products, and brand.
Pastura makes your brand marketing more effective.
The Pastura framework simplifies your brand messaging and marketing.
The Pastura Framework™
The Pastura Framework™
The Pastura Framework™
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