Pastura
Brand Development Framework
When a shepherd guides their flock to pasture, it is a time for growth and protection in order to thrive.
Having learned the best practices of brand and product development from brands like P&G, Bosch Tools, and J&J, we created a proprietary process for Brand Shepherd brand partners: Pastura™
We apply the Pastura framework to everything we create because it gets everyone focused on what matters most: The customer.
The components of Pastura are easy to understand. High-performing brands define and embrace their Vibe, Tribe, and Why:
- What kind of vibe does the brand create through its words, imagery, and value?
- Who are the specific people who make up the brand’s tribe that it belongs to and appeals to?
- What challenge or opportunity does the brand or product exist to solve? That is why it exists.
This is the Pastura brand development framework. In the end, the brand has a Brand Experience Guide that can be put to immediate use across all parts of the brand, for all of its products.
Take a look at the highlights of each part below.
Clarity
Get clarity about your customers, products, and brand.
Effective
Pastura makes your brand marketing more effective.
Simplify
The Pastura framework simplifies your brand messaging and marketing.
The Pastura Framework™
Vibe
- What the brand looks like.
- What the brand sounds like.
- The words the brand uses (and never uses).
The Pastura Framework™
Tribe
- The brand's people, its specific demographics.
- The lifestyle of the brand's people -- what they value, love, and buy.
- Apply the StoryBrand® framework to give your people a brand story that ends in success.
The Pastura Framework™
Why
- The challenge it exists to solve.
- The greater good the brand believes in.
What You Get from the Pastura Framework…
- A comprehensive and immediately practical Brand Experience Guide.
- Clarity about your brand’s specific people, its tribe.
Confidence in your brand’s vibe. - Emotional connection cues that your brand and your people share.
- Your brand’s story is told succinctly and truthfully.
- A Brand Experience Guide that your entire team can immediately use to create content for all parts of your brand.
