Case Study
BinAssist
by Grain Weevil
Giving a name to the equity in a brand's processes.
Grain Weevil is one of the most innovative and disruptive AgTech startups, and we had the honor of helping them name the process by which they deliver value.
AgTech is thriving with fresh ideas and game-changing innovation in every aspect of Agriculture. A big part of it is the role robotics play in the farms of the near future.
Grain Weevil has entered the chat:
The Grain Weevil is a grain bin safety and management robot that directly engages the surface of the grain. Grain bins are dirty, dangerous workplaces. We keep that farmer with a shovel out of the bin by leveling, breaking crusts, doing inspections, and feeding grain into the extraction augers.
AgTech robots are cool and all but farmers are straight-shooters and “cool” doesn’t mean anything to them. It either provides value on the farm, or it’s not worth their time.
That’s why our job to help name the Grain Weevil’s process was so important.
The process name needed to instantly convey value, yet be broad enough to not pigeonhole Grain Weevil into just one of its many benefits.
We developed a list of 20-something names and narrowed those down to a half-dozen.
From there, Grain Weevil set out to put the name in front of farmers to get their opinion.
One name resonated: BinAssist®
With the name in place, Grain Weevil immediately worked to secure this equity with a registered trademark and put it to use.
Grain Weevil is one of the most innovative brands in all of AgTech because it has the perfect balance of a feel-good story (it saves lives – seriously) and unheard-of value for farmers.
“We have had a couple of great experiences working with Brand Shepherd. They did a great branding review of our website and have most recently walked us through a trademarking/naming exercise for one of our processes – as a young startup company sometimes it is hard to see the value in professional branding services but we know Brand Shepherd’s help has already made a big impact.”
Chad Johnson, CEO - the Grain Weevil Corporation
We know how frustrating it is to struggle through a long, wasteful go-to-market strategy for products.
We know how it feels to have a product you know people will love, yet getting it to them is a struggle.
It’s a process filled with endless paths that easily waste time and effort.
We know how hard it is to get products to the people.
There is a better way to get your products to your people.
Join successful brands who let us guide their products to their people.
Let us take you there.
