Diversified Steel Trading

image of the diversified steel trading website on a desktop monitor, laptop, tablet, and phone screen.

Guiding brands to clarity. Diversified Steel Trading A WBE steel distributor leads the way Diversified Steel Trading tasked us to create a website that captures the strength and simplicity of Jane’s way of doing business. We set out to make a responsive website that anyone in the building products and construction industry would have to […]

Colonel de gourmet herbs & spices

home landing page for Colonel De's new website

Guiding brands to clarity. Colonel De Gourmet Herbs & Spices A premium maker and seller of the stuff that makes the taste Colonel De Gourmet Herbs & Spices is a beloved brand based in historic Ft. Thomas, Kentucky. We were tasked to make their e-commerce customer experience mirror their in-store experience, and that’s exactly what […]

Fowler’s Chocolates

lineup of Fowler's Fine Chocolate bars

Guiding brands to clarity. Premium gourmet chocolates and candies Fowler’s Chocolates makes some of the best chocolate you’ll treat yourself to. In order to make this delicious chocolate available to organizations that sell chocolate bars for fundraising, Brand Shepherd was hired to design packaging for the new bar design in a way that would tie […]

EZpay

Guiding brands to clarity. ez pay simply progressive. our 10+ year relationship with the EZpay brand began with a visual rebrand of its total brand identity system. this led to applying it to early iterations of the SAAS product, ads, email marketing, print marketing, and much more. several years into the relationship, we were tasked […]

No Allergies Energy Bars

four No Allergen bars with various flavors

Guiding brands to clarity. No Allergies Energy Bars For Everyone. The rise in food allergies is exponential across the USA, and food brands have had to pivot with ingredients and variety. That’s why startups have an advantage: They can start from reading the room as it is and create specific products for specific people. The […]

InnoTool

brand logo for InnoTool laid over a background image of a construction site

Guiding brands to clarity. Work Smarter, Not Harder Brand Shepherd was tasked with helping this power tool accessories startup with finalizing a new name, creating their visual brand, and a product marketing mix of video and print. We helped craft a brand experience that captured the founders’ vision for their products, aimed at construction sub-contractors […]

HP

brand logos for LP and ILS's Hit A Homerun initiative

Guiding brands to clarity. hp + ils HP & ILS combine for a very special announcement event When ILS became one of only 5 printers in the world to house HP’s newest digital press, ILS knew they had to put together a special event that used the type of branding that their clients expect to […]

Jim Dandy’s BBQ

brand logo for Jim Dandy's Family BBQ

Guiding brands to clarity. Slow Smoked Cincinnati BBQ Did you know Cincinnati BBQ is a thing? It is. And it was our treat to develop the Jim Dandy’s BBQ brand into one that could expand and grow through its compelling roadside story by founder, Jim, to its delicious BBQ, its rubs and products, and the […]

Standex Electronics

Standex Electronics website displayed on a desktop monitor, laptop, tablet, and phone screen.

Guiding brands to clarity. Making the products within the products within the products Standex is a global manufacturer of electronic components, and they stand as proof that great branding for B2B products can make for a high-performing customer experience. We tackled their multilingual website and created custom illustrations for all of their main product categories […]

The Colonel’s Creamery

brand logo for Colonel's Creamery

Guiding brands to clarity. Premium Hand-Crafted Ice Cream Award-winning premium ice cream brand, The Colonel’s Creamery tapped us to craft a brand image and packaging. We took an idea that the granddaughter of the owner, Don, had and turned it into her grandpa’s premium ice cream brand identity! expertise applied Logo/Brand Identity Website Design & […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.