we help Lifestyle Brands express themselves

People express who they are with the brands they value.

Just as every person’s story is unique, every lifestyle brand has its own essence, values, and personality. We help clarify and deliver lifestyle brands to their best-fit people, so everyone can feel at home with who they are and what they have.

cartoon man sitting on a stool surrounded by lifestyle products and brands

HOW WE WORK WITH

Lifestyle Brands

  • Your brand, simplified through clarity.
  • A simple and clear profile for each of your brand’s ideal customers.
  • Your brand’s market presence, communicated simply and clearly.
  • The purpose for which your brand stands, stated simply and clearly.
  • Clarify your brand’s presence—its voice, message, visuals, and values.
  • Clarify your brand’s people—who they are, what they need, and why they choose you over the competition.
  • Clarify your brand’s purpose—the problem you solve and the impact you create for your tribe.
  • Transform those insights into a Brand Experience Guide (BXG) that captures your newly clarified brand.
  • Apply your brand’s new clarity to creating relevant content that resonates with your target audience.
  • Design multichannel assets that bolster your brand’s presence.
  • Stay true to the promise your brand delivers, so customers never feel friction in the process of engaging with it.

some of our

Lifestyle Brand clients

we stand on

our reputation

“Can’t recommend enough partnering with Brand Shepherd and Daniel when tackling what your brand means to the World. Daniel and his team led us on a journey of discovery and awareness while creating our brand, one valuable step at a time, until it was perfect. Looking forward to the next project together!!”

Scott Kobryn
Owner
Wild Fire 4-in-1

brand logo for WildFire 4 in 1

some of our

Lifestyle Brand work

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.