we help Lifestyle Brands express themselves
People express who they are with the brands they value.
Just as every person’s story is unique, every lifestyle brand has its own essence, values, and personality. We help clarify and deliver lifestyle brands to their best-fit people, so everyone can feel at home with who they are and what they have.

HOW WE WORK WITH
Lifestyle Brands
- Your brand, simplified through clarity.
- A simple and clear profile for each of your brand’s ideal customers.
- Your brand’s market presence, communicated simply and clearly.
- The purpose for which your brand stands, stated simply and clearly.
- Clarify your brand’s presence—its voice, message, visuals, and values.
- Clarify your brand’s people—who they are, what they need, and why they choose you over the competition.
- Clarify your brand’s purpose—the problem you solve and the impact you create for your tribe.
- Transform those insights into a Brand Experience Guide (BXG) that captures your newly clarified brand.
- Apply your brand’s new clarity to creating relevant content that resonates with your target audience.
- Design multichannel assets that bolster your brand’s presence.
- Stay true to the promise your brand delivers, so customers never feel friction in the process of engaging with it.
some of our
Lifestyle Brand clients
we stand on
our reputation
“Can’t recommend enough partnering with Brand Shepherd and Daniel when tackling what your brand means to the World. Daniel and his team led us on a journey of discovery and awareness while creating our brand, one valuable step at a time, until it was perfect. Looking forward to the next project together!!”
Scott Kobryn
Owner
Wild Fire 4-in-1