Fowler’s Chocolates

lineup of Fowler's Fine Chocolate bars

Guiding brands to clarity. Premium gourmet chocolates and candies Fowler’s Chocolates makes some of the best chocolate you’ll treat yourself to. In order to make this delicious chocolate available to organizations that sell chocolate bars for fundraising, Brand Shepherd was hired to design packaging for the new bar design in a way that would tie […]

No Allergies Energy Bars

four No Allergen bars with various flavors

Guiding brands to clarity. No Allergies Energy Bars For Everyone. The rise in food allergies is exponential across the USA, and food brands have had to pivot with ingredients and variety. That’s why startups have an advantage: They can start from reading the room as it is and create specific products for specific people. The […]

InnoTool

brand logo for InnoTool laid over a background image of a construction site

Guiding brands to clarity. Work Smarter, Not Harder Brand Shepherd was tasked with helping this power tool accessories startup with finalizing a new name, creating their visual brand, and a product marketing mix of video and print. We helped craft a brand experience that captured the founders’ vision for their products, aimed at construction sub-contractors […]

Jim Dandy’s BBQ

brand logo for Jim Dandy's Family BBQ

Guiding brands to clarity. Slow Smoked Cincinnati BBQ Did you know Cincinnati BBQ is a thing? It is. And it was our treat to develop the Jim Dandy’s BBQ brand into one that could expand and grow through its compelling roadside story by founder, Jim, to its delicious BBQ, its rubs and products, and the […]

Innate

brand logo for Innate

Guiding brands to clarity. innate A Sensory Journey Inspired by the Five Elements Brand Shepherd brought the Innate brand to life, crafting a complete identity for this unique lineup of shower oils inspired by earth, fire, metal, water, and wood. From brand messaging to product packaging and website design, we ensured every touchpoint reflected the […]

Wild Berry Incense

lineup of several of Wild Berry's incense fragrances

Guiding brands to clarity. wild berry incense Premium, hand-dipped incense made in the USA For over 40 years, Wild Berry Incense has created premium, hand-dipped incense for fragrance lovers worldwide. We have had the honor of helping craft packaging for their classic brand, as well as their Happy Home Incense brand for Walmart. expertise applied […]

Petbrosia

Display showcasing various Petbrosia food products and samples

Guiding brands to clarity. Veterinarian Developed Led by former Iams® brand manager, Keith Johnson, Petbrosia® rocked the pet food category by offering pet food formulated based on the breed, age, and weight of each dog and cat customer. We developed this brand from the ground up, from identity to packaging, e-commerce, and product marketing.  expertise […]

MobiValet

boxed MobiValet product

Guiding brands to clarity. MobiValet Total, distraction-free driving The patented MobiValet is the perfect meeting of Form and Function. Its function allows drivers to pay attention to what they should: The road and surroundings, not their phone. ‘ And yet its form is in quality, stitched leather, for durability and a premium feel. Brand Shepherd’s […]

My Artisano Foods

My Artisano Foods brand logo

Guiding brands to clarity. My Artisano Foods Handcrafted artisan Latin American cheeses and veggies When you think “cheese,” you probably assume “aged,” right? Well, that’s just one way of making cheese. There’s another very tasty way to make cheese, fresh cheese, and My Artisano Foods is the brand bringing this South American way to American tastebuds.  expertise applied Logo/Brand […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.