Brand logo & identity Designed to Clarify and Connect

We create visual identities that your customers love and trust.

Does your brand identity align with your products? Brand identity should sing the praises of your products because it’s what people remember and trust. Your customer’s first emotional connection with your products is often the logo—so make sure it shines.

an animated woman hiking with a shepherd staff thinking about growth and renewal

some of our

brand logo & identity clients

OUR APPROACH TO

brand LOGO & IDENTITY

shepherd staff logo for Brand Shepherd

brand
Identity

  • Define your brand’s core identity and visual language.
  • Determine how best to communicate this identity to your core audience
  • Establish a clear roadmap to guide creative decisions and growth.
shepherd staff logo for Brand Shepherd

brand
Logo

  • Develop a strategic visual concept that embodies your brand’s clarified identity.
  • Test different variations until we find the one that’s perfect for you.
  • Refine your logo so it shines across all touchpoints both digital and physical.
shepherd staff logo for Brand Shepherd

resonate emotionally

  • Learn how your brand empathizes with its best-fit customers.
  • Craft messaging that evokes emotions and builds strong connections.
  • Inspire action by aligning emotional appeal with customer motivations.

we stand on

our reputation

“I am beyond pleased with their work and their talent. It is the most satisfying and pleasant business relationship I have ever encountered, and I will recommend the company to anyone.”

Pierre Helen Lilia
Owner
PHL

“Our logo design stands out as a national class image which speaks to our clientele while representing our product and quality standards. Thanks, Dan and the creative team. You all deliver excellent value.”

Col. Don Lambert
founder
The Colonel’s Creamery

“Brand Shepherd went above and beyond to answer any and all questions…not only with regards to our Branding and Logo Design…but to potential next steps, as it relates to our future paths.”

JOE FOX
CO-founder
FOXADISE FARMS

some of our

brand logo & identity spotlight projects

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.