Guiding brands to clarity.

Honey For Goodness Sake

An urban apiarist brings honey to the masses

Honey For Goodness Sake™ brand honey is grown by an apiarist from Cleveland, Ohio. Sold primarily at farmer’s markets, and small retail venues, Honey For Goodness Sake™ asked us to create a brand identity, and then create the consumer packaging for the full line of products.

expertise applied

  • Brand Logo & Identity
  • Product Packaging Branding
honey for goodness sake's clover honey products: jarred honey, lip balm, and hand salve.
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.