Brand Strategy
Designed to Clarify
and Connect

Before enacting creative services, smart brands develop a clear brand strategy to guide themselves intentionally and consistently.

We provide clarity for your brand strategy so that it can consistently reach your ideal, most profitable customers.

cartoon graphic of two people exchanging branded products

some of our

brand strategy clients

OUR APPROACH TO

brand strategy

shepherd staff logo for Brand Shepherd

simplicity & clarity

  • Define your brand’s core identity and strategic direction.
  • Align brand messaging with business goals for consistent communication.
  • Establish a clear roadmap to guide creative decisions and growth.
shepherd staff logo for Brand Shepherd

find your
tribe

  • Identify and understand your ideal customers’ needs and desires.
  • Tailor brand experiences to build trust and loyalty.
  • Create relevant content that resonates with your target audience.
shepherd staff logo for Brand Shepherd

connect emotionally

  • Learn how your brand empathizes with its best-fit customers.
  • Craft messaging that evokes emotions and builds strong connections.
  • Inspire action by aligning emotional appeal with customer motivations.

we stand on

our reputation

“Their sole focus is getting it right. I am very happy with the service and advice they provide.”

TED MORTON
CO-Owner
DRIVEWAY GAMES CO.

“We trust who we are to Brand Shepherd.”

CINDY LUKACEVIC
CO-FOUNDER
DINOVITE

“Brand Shepherd truly listens, understands, and helps bring to life my business concepts.”

JORGE CEPEDA JR.
VP GLOBAL SALES
EXCELAG

some of our

brand strategy spotlight projects

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.