Product Branding

We design branding for tangible and digital products. Ours is a process-oriented, user-focused approach where using research and informed intuition from brand stakeholders, we craft the right branding for the product for enjoyable and useful experiences.

Brand Shepherd’s product branding focuses on:

Visual branding (graphic design, marketing, eye candy). We always bring to life your brand’s value propositions and create product packaging with stopping power for the user and consumer.
User/Customer Research. Everything we create is for a person and a specific person group at that. Through research and the informed intuition of the brand owner(s) and stakeholders, research guides us to decisions with great ROI.
Startup? Established brand? We know both worlds. Whether the product is an innovative solution to a challenge within a category, or a well-established product bringing tried-and-true value to life, we can help.
Thinking beyond the shelf. It’s one thing to have great tangible product packaging on-shelf, but we prefer to assume the product will be sold online too. So everything we create is crafted with the assumption that it needs to be re-purposed for e-commerce. This approach saves clients a lot of money and time because they have a single branding partner to shepherd the brand, regardless of where it’s sold.