Your product is better everywhere with clarified product branding.

Packaging design is a product’s most powerful first impression. Successful product branding feels and looks great on shelves, screens, and in hands—and strikes an emotional connection with the right audience.

Our product branding process clarifies your brand’s packaging to help it resonate with ideal customers and deliver a consistent, satisfying experience across physical and digital mediums.

cartoon graphic of two people having a joyful picnic with branded products

some of our

product branding clients

OUR APPROACH TO

product branding

shepherd staff logo for Brand Shepherd

tHE
CREATIVE

  • Clarify your brand’s visual language.
  • Design product branding with your ideal customer in mind.
  • Reinforce your brand’s promise in packaging information.
  • Balance aesthetics with practical function.
shepherd staff logo for Brand Shepherd

tHE
TECHNICAL

  • Engineer with clarity in mind—with readable text, eye-catching visuals, and clear branding.
  • Optimize for omnichannel use so packaging assets look good online and on the shelf.
  • Make your product feel great to hold.
shepherd staff logo for Brand Shepherd

sPEED TO MARKET

  • Get your products on shelves as quickly as possible without sacrificing quality.
  • Meet industry standards with packaging that adheres to regulatory and sustainability goals.

we stand on

our reputation

“They are amazing!! Brand Shepherd really listens, recommends design with wonderful attention to detail, and works to create a product that you will love! They were timely, organized, and collaborative. It is so refreshing to work with a team that is so effective. We would recommend them to anyone and everyone!”

Aaron Halik
Founder
Trimyxs

“Give Brand Shepherd a concept and just wait…you’ll be thrilled! In the past few years, we have introduced at least 10 new products. And, for each one of these, we have used Brand Shepherd to design our packaging. We trust who we are to Brand Shepherd!”

Cindy Lukacevic
Co-founder
Dinovite

“Brand Shepherd created the brand elements and comprehensive equity for Petbrosia. Having worked with what are considered the top branding agencies in the world, I was amazed at how they delivered such superb work. Brand Shepherd empowered Petbrosia to focus on what mattered…moving our business forward.”

KEITH JOHNSON
Founder
PETBROSIA

some of our

product branding spotlight projects

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.