Benanova

brand logo for Benanova

Guiding brands to clarity. benign innovations. Benanova develops cost-efficient environmentally benign particle systems made of natural materials using sustainable processes. We crafted their brand identity and website to position this multifaceted brand for long-term growth. Years later, Benanova approached us to create a create a new logo for their sub-brand, HappyHarvest. Since we already knew […]

SimpleFix Handyman

Guiding brands to clarity. there’s no place like home. we set out to create a website that evokes the true in-person brand experience for this one-of-a-kind title agency. premier title’s website was such a breath of fresh air because they truly wanted to disrupt what real estate title agencies typically feel like and do so […]

Process Shop

Guiding brands to clarity. process shop process is everything. our challenge was to create a web app for a specialized end-user that can be branded for them as well. Process Shop came to us by referral with a hyper-niche web app needed for two specific types of customers. They equipped us with their deep knowledge […]

JM Burns Steel

Guiding brands to clarity. jm burns steel supply steel supplied. JM Burns Steel Supply specializes in sourcing carbon-based coil and sheet stock and processes all material at ISO-certified processors prior to delivery.  We learned about their customers and what they value when it comes to learning about their purchases. The fact that customers were short […]

PureGro

brand logo for Puregro by Grow Seven

Guiding brands to clarity. Organic Home & Garden Products PureGro™  is an organic home and garden products brand. It is part of the ExcelAg family of brands. With years of proven products to grow acres of crops in an agricultural setting, PureGro was established to offer some of those proven organic products to the home […]

Driveway Games

Driveway Games' pickleball game boxed product

Guiding brands to clarity. Driveway Games It’s all fun and games until…well, it’s all fun and games! Driveway Games designs and sells outdoor games – some new, some traditional – that have an innovative twist to them. Since 2006, Brand Shepherd has crafted most of Driveway Games’ logos, packaging, and sales material. It has been […]

Diversified Steel Trading

image of the diversified steel trading website on a desktop monitor, laptop, tablet, and phone screen.

Guiding brands to clarity. Diversified Steel Trading A WBE steel distributor leads the way Diversified Steel Trading tasked us to create a website that captures the strength and simplicity of Jane’s way of doing business. We set out to make a responsive website that anyone in the building products and construction industry would have to […]

Colonel de gourmet herbs & spices

home landing page for Colonel De's new website

Guiding brands to clarity. Colonel De Gourmet Herbs & Spices A premium maker and seller of the stuff that makes the taste Colonel De Gourmet Herbs & Spices is a beloved brand based in historic Ft. Thomas, Kentucky. We were tasked to make their e-commerce customer experience mirror their in-store experience, and that’s exactly what […]

EZpay

Guiding brands to clarity. ez pay simply progressive. our 10+ year relationship with the EZpay brand began with a visual rebrand of its total brand identity system. this led to applying it to early iterations of the SAAS product, ads, email marketing, print marketing, and much more. several years into the relationship, we were tasked […]

Jim Dandy’s BBQ

brand logo for Jim Dandy's Family BBQ

Guiding brands to clarity. Slow Smoked Cincinnati BBQ Did you know Cincinnati BBQ is a thing? It is. And it was our treat to develop the Jim Dandy’s BBQ brand into one that could expand and grow through its compelling roadside story by founder, Jim, to its delicious BBQ, its rubs and products, and the […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.