Is This the WordPress Killer We’ve Been Waiting For?

Is This the WordPress Killer We’ve Been Waiting For? By Dan Crask • Founder, Brand Shepherd For decades, people have been predicting the end of WordPress. It hasn’t happened yet. But something was announced this past week that made me stop scrolling and actually pay attention. WordPress turns twenty-four this year. It powers around 60% […]

Blind Spots and Soft Spots in Brand Building

Blind Spots and Soft Spots in Brand Building There are things people expect when they start working with Brand Shepherd. They expect to dig into brand identity. They expect to talk about what makes them different. They expect to come out the other side with clearer messaging and a stronger sense of who they are […]

3 Things Brand Shepherd Does for Every Ag Brand

3 Things Brand Shepherd Does for Every Ag Brand It’s the late 80s. A 13-year-old kid in a small northern Illinois town climbs onto a bus in the wee hours of the morning, headed for a cornfield. For several weeks, that bus runs the same route, depositing a crew of teenagers into fields owned by […]

The Expert Generalist: AI’s Most Valuable (and Long-Overlooked) Player

The Expert Generalist Listen To This Episode A Valuable and Long-Overlooked Player Every major technology shift creates new roles. Think back through the last few decades: the desktop computer, the internet, mobile, and social media. Each one reshuffled the deck. Some existing roles evolved. Entirely new ones appeared out of nowhere. AI is doing the […]

3 Radical Ways to Face AI Through Your Brand’s Website

3 Radical Ways to Face AI Through Your Brand’s Website Listen Here Don’t have time to listen right now? We got your back. Here’s the TL;DL version: Gate Keep Everything: single page, clear value, clear CTA, sign up to access more. Embrace the Prompt: give visitors, customers, and prospects a prompt to work with about your brand’s […]

Google Doesn’t Want to Send People to Your Website Anymore

Field Notes by Brand Shepherd #36 Google Doesn’t Want to Send People to Your Website Anymore There has been a major shift in how we are to think about SEO in light of Google’s use of AI Overviews. Google is pretty open about the fact that it sees its AI Overviews as the future of […]

AI & Brand Building: The Brand Shepherd Philosophy

AI & Brand Building: The Brand Shepherd Philosophy In this episode, we address something that’s been brewing in the background of everything we do at Brand Shepherd: our relationship with AI and why we’re so committed to integrating it into our brand-building work. We know AI has become polarizing. The word “slop” gets thrown around […]

A Fresh Way To Get Brand Clarity Insights: Field Notes

A Fresh Way To Get Brand Clarity Insights: Field Notes Most branding advice is vague fluff. This isn’t that. Field Notes delivers practical, no-nonsense insights on brand clarity, messaging, and building something that actually sticks, grounded in the Brand Shepherd and the Vibe, Tribe, & Why® framework. Sign up below to get insights for brand […]

‘Force-Fitting’ Purpose to Brands Is No Longer Wanted

‘Force-Fitting’ Purpose to Brands Is No Longer Wanted Let’s connect some dots about the role of altruistic purpose in product branding and positioning. First, let’s hear from the new CEO of Unilever, who recently announced that they will stop ‘for fitting purpose’ into their brands: “But we will not force fit this [purpose] across the […]

shepx: a new spin-off from Brand Shepherd

shepx: a new spin-off from Brand Shepherd Brand Shepherd is happy to announce a new spin-off business called shepx. shepx makes better websites for your customers than they’ve experienced before, and gives you a better experience creating it.Listen to the episode below to learn what caused shepx to start, how it is tied to Brand Shepherd, and […]