‘Force-Fitting’ Purpose to Brands Is No Longer Wanted
‘Force-Fitting’ Purpose to Brands Is No Longer Wanted Let’s connect some dots about the role of altruistic purpose in product branding and positioning. First, let’s hear from the new CEO of Unilever, who recently announced that they will stop ‘for fitting purpose’ into their brands: “But we will not force fit this [purpose] across the […]
shepx: a new spin-off from Brand Shepherd
shepx: a new spin-off from Brand Shepherd Brand Shepherd is happy to announce a new spin-off business called shepx. shepx makes better websites for your customers than they’ve experienced before, and gives you a better experience creating it.Listen to the episode below to learn what caused shepx to start, how it is tied to Brand Shepherd, and […]
Video Tips from Valere Studios
Video Tips from Valere Studios Les is the founder of Valere Studios, a corporate video production agency in Cincinnati. Whenever Brand Shepherd needs to know the pulse of video as a medium, or where video as content is headed, Les is the guy we call on.A trusted peer and partner for many years, Les is a well-established expert […]
PR Power for Products
PR Power for Products Julie Simon brings 10 plus years of experience in television news.Her love of Public Relations stems from a knack for knowing what makes a company’s product, service, or founder newsworthy. She has impeccable contacts in the media sphere. Catering to the “Shark Tank Demographic,” she helps lead Orca PR, which is an […]
How Strategic Planning Grows, Guides, and Protects the Dollywood Brand
How Strategic Planning Grows, Guides, and Protects the Dollywood Brand Melissa leads a finance team responsible for Financial Reporting, Strategic Planning, Annual Budgeting, Quarterly Forecasting, Development and Analytics. The scope of her work includes Dollywood Theme Park, Dollywood’s Splash Country, Dollywood’s Smoky Mountain Cabins, Dollywood’s DreamMore Resort and Dollywood Development. Her philanthropy work includes serving […]
AgLaunch Interview with Lilly Tench
AgLaunch: Agriculture Startups Lilly believes in using innovation to address the world’s most pressing problems. She has worked with institutions around the world to build sustainability education and engagement programs and has supported innovators and entrepreneurs across the country. She was previously a Program Manager at Columbia University Technology Ventures and was a member of […]
Brands That Make A Stand
Brands That Make A Stand Managing partner of Epic Pivot, guiding organizations to create value on purpose. Human-centered designer. Innovator. Strategist. Author. Speaker. Guide. Conscious leader who has worked with more than 250 corporate, non-profit, and municipal clients (including Hilton Hotels, Claritin, Rheem, Jack Nicklaus, Kimberly-Clark, Discover, and others). Leader in human design, innovation, strategy, and […]
The Warrior Entrepreneur
The Warrior Entrepreneur Zachary Green’s life experiences in the military, firefighting service, and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit and bravery. The idea behind this book revolves around preparing for your crucible – a turning point in your life – which changes […]
Innovation & Authenticity: Friends or Foes?
Innovation & Authenticity: Friends or Foes? As Chief Innovation Officer with SIL, Jon has seen the impact that comes at the intersection of innovation, ideation, and integration.Jon has spent his career working in nonprofit and business settings designing solutions that create this very tangible impact. Innovation! is the rallying cry of brands, businesses, orgs, and causes today. One […]
Growing A Brand: A Legal Perspective
Growing A Brand: A Legal Perspective Derrick Davis is a business attorney based in Knoxville, Tennessee. Derrick specializes in all things related to business law, and is Brand Shepherd’s go-to expert we refer clients to for legal help with their intellectual property questions and needs. Derrick and Brand Shepherd’s Daniel Crask met via the Knoxville […]
