JM Burns Steel

Guiding brands to clarity. jm burns steel supply steel supplied. JM Burns Steel Supply specializes in sourcing carbon-based coil and sheet stock and processes all material at ISO-certified processors prior to delivery.  We learned about their customers and what they value when it comes to learning about their purchases. The fact that customers were short […]

Driveway Games

Driveway Games' pickleball game boxed product

Guiding brands to clarity. Driveway Games It’s all fun and games until…well, it’s all fun and games! Driveway Games designs and sells outdoor games – some new, some traditional – that have an innovative twist to them. Since 2006, Brand Shepherd has crafted most of Driveway Games’ logos, packaging, and sales material. It has been […]

Diversified Steel Trading

image of the diversified steel trading website on a desktop monitor, laptop, tablet, and phone screen.

Guiding brands to clarity. Diversified Steel Trading A WBE steel distributor leads the way Diversified Steel Trading tasked us to create a website that captures the strength and simplicity of Jane’s way of doing business. We set out to make a responsive website that anyone in the building products and construction industry would have to […]

Colonel de gourmet herbs & spices

home landing page for Colonel De's new website

Guiding brands to clarity. Colonel De Gourmet Herbs & Spices A premium maker and seller of the stuff that makes the taste Colonel De Gourmet Herbs & Spices is a beloved brand based in historic Ft. Thomas, Kentucky. We were tasked to make their e-commerce customer experience mirror their in-store experience, and that’s exactly what […]

InnoTool

brand logo for InnoTool laid over a background image of a construction site

Guiding brands to clarity. Work Smarter, Not Harder Brand Shepherd was tasked with helping this power tool accessories startup with finalizing a new name, creating their visual brand, and a product marketing mix of video and print. We helped craft a brand experience that captured the founders’ vision for their products, aimed at construction sub-contractors […]

HP

brand logos for LP and ILS's Hit A Homerun initiative

Guiding brands to clarity. hp + ils HP & ILS combine for a very special announcement event When ILS became one of only 5 printers in the world to house HP’s newest digital press, ILS knew they had to put together a special event that used the type of branding that their clients expect to […]

Standex Electronics

Standex Electronics website displayed on a desktop monitor, laptop, tablet, and phone screen.

Guiding brands to clarity. Making the products within the products within the products Standex is a global manufacturer of electronic components, and they stand as proof that great branding for B2B products can make for a high-performing customer experience. We tackled their multilingual website and created custom illustrations for all of their main product categories […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.