Learn your customers’ blind spots (and don’t take them personally).
Learn your customers’ blind spots (and don’t take them personally). Blind spots are areas where your customers lack awareness or understanding of either the challenge they face or the solution they need. These can be frustrations, roadblocks, and pain points. To address these blind spots, your brand needs to understand not just its customers’ problems, […]
Learn the difference between customer goals and motivations.
Learn the difference between customer goals and motivations. Learning the difference between goals and motivations can help brands understand their tribe’s customer journey. A goal is what your tribe wants to achieve most. A motivation is the fuel that powers their decisions, which can be both emotional or practical in nature. Sometimes, goals and motivations […]
Think about how your brand empathizes with its tribe.
Think about how your brand empathizes with its tribe. Take time to think about how your brand empathizes with its best-fit people. What sort of emotional qualities do they associate with your brand? Trust? Joy? Authenticity? Security? How do you enact these qualities in your brand’s promise? Consistent communication? Empowering an overlooked customer group? Understanding […]
Brand Shepherd Launches New Website for Grain Weevil
Brand Shepherd Launches New Website for Grain Weevil Making a Bold Case for a Safer Future in AgTech KNOXVILLE, TN – Brand Shepherd, a brand clarity and digital strategy agency, is proud to announce the official launch of the new website for Grain Weevil, the Nebraska-based agtech company revolutionizing grain bin safety with autonomous robotic […]
Understand your brand’s tribe.
Understand your brand’s tribe. Your tribe is your brand’s people: the customers who are the best fit for the solutions, products, and services you have to offer. Ask yourself: what tribe does your brand belong to, and why does it appeal to them? Successful brands learn how to communicate the challenges they exist to solve […]
Recognize that your brand isn’t for everyone.
Recognize that your brand isn’t for everyone. Clarified brands know the ideal customers they exist to serve. Which means they also know which customers they don’t or can’t help. Just as brands have ideal customers they exist to serve, customers have ideal brands fit to serve their needs. Forcing an incompatible fit between brand and […]
What does your brand believe in?
What does your brand believe in? Your brand needs to believe in something. And no, we’re not talking about a mission statement. Mission statements are still useful – most organizations end up crafting a pithy explanation describing their purpose and goals. But your brand is not just a machine that runs on day-to-day operations. Your […]
Know the core challenge your brand exists to solve
Know the core challenge your brand exists to solve. The single most important aspect of brand clarity is knowing the core challenge your brand exists to solve. Clarified brands do this. They know which customers they serve and understand how to speak confidently about the value they offer. Brands that lack clarity frustrate their customers […]
Brand Shepherd Launches New Brand and Website for Appalachian Title Agency
Brand Shepherd Launches New Brand and Website for Appalachian Title Agency, Redefining Trust in Tennessee Real Estate KNOXVILLE, TN – Brand Shepherd is proud to announce the successful launch of a new brand website for Appalachian Title Agency (ATA), a growing real estate title firm based in Maryville, Tennessee. ATA engaged Brand Shepherd to lead […]
Brand Shepherd Named Agency of Record for Hensley Custom Home Builders’ Brand Marketing
Brand Shepherd Named Agency of Record for Hensley Custom Home Builders’ Brand Marketing FOR IMMEDIATE RELEASE Brand Shepherd Named Agency of Record for Hensley Custom Home Builders’ Brand Marketing Cincinnati, OH – February 6, 2024 – Brand Shepherd, a renowned brand marketing agency, is proud to announce its new partnership with Hensley Custom Home Builders, […]
