3 Things Brand Shepherd Does for Every Ag Brand
3 Things Brand Shepherd Does for Every Ag Brand It’s the late 80s. A 13-year-old kid in a small northern Illinois town climbs onto a bus in the wee hours of the morning, headed for a cornfield. For several weeks, that bus runs the same route, depositing a crew of teenagers into fields owned by […]
The Expert Generalist: AI’s Most Valuable (and Long-Overlooked) Player
The Expert Generalist Listen To This Episode A Valuable and Long-Overlooked Player Every major technology shift creates new roles. Think back through the last few decades: the desktop computer, the internet, mobile, and social media. Each one reshuffled the deck. Some existing roles evolved. Entirely new ones appeared out of nowhere. AI is doing the […]
Building for What Comes Next: Grain Weevil’s New Resources Hub
Building for What Comes Next: Grain Weevil’s New Resources Hub Good web architecture is like good infrastructure. You don’t notice it until you need it. When we built Grain Weevil’s website, we made decisions nobody would ever see: how the navigation would scale, how the sitemap would be structured to avoid redundancy as it grew, […]
3 Radical Ways to Face AI Through Your Brand’s Website
3 Radical Ways to Face AI Through Your Brand’s Website Listen Here Don’t have time to listen right now? We got your back. Here’s the TL;DL version: Gate Keep Everything: single page, clear value, clear CTA, sign up to access more. Embrace the Prompt: give visitors, customers, and prospects a prompt to work with about your brand’s […]
Davis Chocolate — Dubai Chocolate Bar Launch
Guiding brands to clarity. Davis Chocolate Dubai Chocolate Bar Launch Great Ingredients Don’t Sell Themselves The Challenge Davis Chocolate came to Brand Shepherd with the raw materials for a new product line, but not yet a launch-ready brand presence. They had packaging mockup files for their Dubai Chocolate Bar lineup across multiple flavors, and key highlights for […]
How Brand Shepherd Built Foxadise Farms’ First Christmas Gift Shop, and Turned a Startup’s Holiday Season Into a Breakthrough
How Brand Shepherd Built Foxadise Farms’ First Christmas Gift Shop, and Turned a Startup’s Holiday Season Into a Breakthrough A storybook aesthetic, a bold embrace of Christmas, and an 8-email Klaviyo campaign that outperformed social media 16-to-1. The Opportunity Foxadise Farms is a Tennessee-based, family-owned honey business founded in 2023 by Joe Fox and his […]
Make It Pop
Guiding brands to clarity. Make It Pop “You really do know your stuff! I’m 100% happy, well done.” Jonathon, Owner, Make It Pop™ a logo that knows its place. The Relationship Make It Pop is the dedicated installation service for AF CULTURES, Brand Shepherd’s official partner for custom commercial signage. Together, AF CULTURES and Make […]
Telling A 40-Year Brand Story For Hensley Homes
Telling A 40-Year Brand Story For Hensley Homes In this video collection, Tim and John Hensley reflect on their journey building 40 years’ worth of exceptional custom homes in Indian Hill Village. From their early beginnings to becoming the trusted builders of choice in this sought-after market. Hear from Hensley Homes’ founders why Indian Hill […]
Google Doesn’t Want to Send People to Your Website Anymore
Field Notes by Brand Shepherd #36 Google Doesn’t Want to Send People to Your Website Anymore There has been a major shift in how we are to think about SEO in light of Google’s use of AI Overviews. Google is pretty open about the fact that it sees its AI Overviews as the future of […]
AI & Brand Building: The Brand Shepherd Philosophy
AI & Brand Building: The Brand Shepherd Philosophy In this episode, we address something that’s been brewing in the background of everything we do at Brand Shepherd: our relationship with AI and why we’re so committed to integrating it into our brand-building work. We know AI has become polarizing. The word “slop” gets thrown around […]
