Field Notes Podcast by Brand Shepherd cover

3 Radical Ways to Face AI Through Your Brand’s Website

Don’t have time to listen right now? We got your back. Here’s the TL;DL version:

  • Gate Keep Everything: single page, clear value, clear CTA, sign up to access more.

  • Embrace the Prompt: give visitors, customers, and prospects a prompt to work with about your brand’s Vibe, Tribe, & Why®, and then lead a discussion with them on a platform.

  • Be Ruthlessly Pro-Human: Get a fax number. Drop all tech that allows AI creep. Use human note takers at meetings. Be a bastion for pure humanity, flaws and all.

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daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.