KeySource

brand logo for KeySource

Guiding brands to clarity. Delivering value to independent pharmacies KeySource rightly read the room some years ago and saw a massive opportunity to serve the USA’s massive number of independent pharmacies. To do that effectively, they needed a total brand refresh, and that is what Brand Shepherd was tasked with. From brand identity and website, […]

Grow Seven

brand logo for Grow Seven

Guiding brands to clarity. Fueled By Innovation, Backed By Science.™ For many years, Brand Shepherd served as the brand agency of record for GrowSeven, a leader in agricultural innovation. We developed a cohesive brand strategy that aligned with their mission of advancing crop health and yield. Our work included refining their visual identity, crafting compelling […]

ExcelAg

product lineup of ExcelAg's fertilizers and insecticides

Guiding brands to clarity. Rich, Healthy, and Sustainable Production For many years, Brand Shepherd served as the brand agency of record for ExcelAg, a leader in agricultural innovation. We developed a cohesive brand strategy that aligned with their mission of advancing crop health and yield. Our work included refining their visual identity, crafting compelling messaging, […]

Benanova

brand logo for Benanova

Guiding brands to clarity. benign innovations. Benanova develops cost-efficient environmentally benign particle systems made of natural materials using sustainable processes. We crafted their brand identity and website to position this multifaceted brand for long-term growth. Years later, Benanova approached us to create a create a new logo for their sub-brand, HappyHarvest. Since we already knew […]

SimpleFix Handyman

Guiding brands to clarity. there’s no place like home. we set out to create a website that evokes the true in-person brand experience for this one-of-a-kind title agency. premier title’s website was such a breath of fresh air because they truly wanted to disrupt what real estate title agencies typically feel like and do so […]

PureGro

brand logo for Puregro by Grow Seven

Guiding brands to clarity. Organic Home & Garden Products PureGro™  is an organic home and garden products brand. It is part of the ExcelAg family of brands. With years of proven products to grow acres of crops in an agricultural setting, PureGro was established to offer some of those proven organic products to the home […]

Driveway Games

Driveway Games' pickleball game boxed product

Guiding brands to clarity. Driveway Games It’s all fun and games until…well, it’s all fun and games! Driveway Games designs and sells outdoor games – some new, some traditional – that have an innovative twist to them. Since 2006, Brand Shepherd has crafted most of Driveway Games’ logos, packaging, and sales material. It has been […]

EZpay

Guiding brands to clarity. ez pay simply progressive. our 10+ year relationship with the EZpay brand began with a visual rebrand of its total brand identity system. this led to applying it to early iterations of the SAAS product, ads, email marketing, print marketing, and much more. several years into the relationship, we were tasked […]

No Allergies Energy Bars

four No Allergen bars with various flavors

Guiding brands to clarity. No Allergies Energy Bars For Everyone. The rise in food allergies is exponential across the USA, and food brands have had to pivot with ingredients and variety. That’s why startups have an advantage: They can start from reading the room as it is and create specific products for specific people. The […]

InnoTool

brand logo for InnoTool laid over a background image of a construction site

Guiding brands to clarity. Work Smarter, Not Harder Brand Shepherd was tasked with helping this power tool accessories startup with finalizing a new name, creating their visual brand, and a product marketing mix of video and print. We helped craft a brand experience that captured the founders’ vision for their products, aimed at construction sub-contractors […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.