PureGro

brand logo for Puregro by Grow Seven

Guiding brands to clarity. Organic Home & Garden Products PureGro™  is an organic home and garden products brand. It is part of the ExcelAg family of brands. With years of proven products to grow acres of crops in an agricultural setting, PureGro was established to offer some of those proven organic products to the home […]

Driveway Games

Driveway Games' pickleball game boxed product

Guiding brands to clarity. Driveway Games It’s all fun and games until…well, it’s all fun and games! Driveway Games designs and sells outdoor games – some new, some traditional – that have an innovative twist to them. Since 2006, Brand Shepherd has crafted most of Driveway Games’ logos, packaging, and sales material. It has been […]

EZpay

Guiding brands to clarity. ez pay simply progressive. our 10+ year relationship with the EZpay brand began with a visual rebrand of its total brand identity system. this led to applying it to early iterations of the SAAS product, ads, email marketing, print marketing, and much more. several years into the relationship, we were tasked […]

InnoTool

brand logo for InnoTool laid over a background image of a construction site

Guiding brands to clarity. Work Smarter, Not Harder Brand Shepherd was tasked with helping this power tool accessories startup with finalizing a new name, creating their visual brand, and a product marketing mix of video and print. We helped craft a brand experience that captured the founders’ vision for their products, aimed at construction sub-contractors […]

HP

brand logos for LP and ILS's Hit A Homerun initiative

Guiding brands to clarity. hp + ils HP & ILS combine for a very special announcement event When ILS became one of only 5 printers in the world to house HP’s newest digital press, ILS knew they had to put together a special event that used the type of branding that their clients expect to […]

Jim Dandy’s BBQ

brand logo for Jim Dandy's Family BBQ

Guiding brands to clarity. Slow Smoked Cincinnati BBQ Did you know Cincinnati BBQ is a thing? It is. And it was our treat to develop the Jim Dandy’s BBQ brand into one that could expand and grow through its compelling roadside story by founder, Jim, to its delicious BBQ, its rubs and products, and the […]

Standex Electronics

Standex Electronics website displayed on a desktop monitor, laptop, tablet, and phone screen.

Guiding brands to clarity. Making the products within the products within the products Standex is a global manufacturer of electronic components, and they stand as proof that great branding for B2B products can make for a high-performing customer experience. We tackled their multilingual website and created custom illustrations for all of their main product categories […]

The Colonel’s Creamery

brand logo for Colonel's Creamery

Guiding brands to clarity. Premium Hand-Crafted Ice Cream Award-winning premium ice cream brand, The Colonel’s Creamery tapped us to craft a brand image and packaging. We took an idea that the granddaughter of the owner, Don, had and turned it into her grandpa’s premium ice cream brand identity! expertise applied Logo/Brand Identity Website Design & […]

Petbrosia

Display showcasing various Petbrosia food products and samples

Guiding brands to clarity. Veterinarian Developed Led by former Iams® brand manager, Keith Johnson, Petbrosia® rocked the pet food category by offering pet food formulated based on the breed, age, and weight of each dog and cat customer. We developed this brand from the ground up, from identity to packaging, e-commerce, and product marketing.  expertise […]

MobiValet

boxed MobiValet product

Guiding brands to clarity. MobiValet Total, distraction-free driving The patented MobiValet is the perfect meeting of Form and Function. Its function allows drivers to pay attention to what they should: The road and surroundings, not their phone. ‘ And yet its form is in quality, stitched leather, for durability and a premium feel. Brand Shepherd’s […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.