The Warrior Entrepreneur

The Warrior Entrepreneur Zachary Green’s life experiences in the military, firefighting service, and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit and bravery. The idea behind this book revolves around preparing for your crucible – a turning point in your life – which changes […]
Innovation & Authenticity: Friends or Foes?

Innovation & Authenticity: Friends or Foes? As Chief Innovation Officer with SIL, Jon has seen the impact that comes at the intersection of innovation, ideation, and integration.Jon has spent his career working in nonprofit and business settings designing solutions that create this very tangible impact. Innovation! is the rallying cry of brands, businesses, orgs, and causes today. One […]
Growing A Brand: A Legal Perspective

Growing A Brand: A Legal Perspective Derrick Davis is a business attorney based in Knoxville, Tennessee. Derrick specializes in all things related to business law, and is Brand Shepherd’s go-to expert we refer clients to for legal help with their intellectual property questions and needs. Derrick and Brand Shepherd’s Daniel Crask met via the Knoxville […]
Grain Weevil

Guiding brands to clarity. Doing the work no human should. Grain Weevil has revolutionized grain bin safety, and Brand Shepherd has been a trusted partner in shaping their brand from the ground up. From our early work in developing the BinAssist® brand name and investor presentations to our latest collaboration, we’ve helped Grain Weevil communicate […]
Hensley Homes

Guiding brands to clarity. luxury lives here. Hensley Custom Building Group partnered with Brand Shepherd to refine and strengthen its brand presence. Through our Vibe, Tribe, & Why® framework, we provided deep brand clarity and developed a Brand Experience Guide to ensure consistency across all marketing efforts. This foundation guided a refreshed website, social media […]
Berkshire advisor resource

Guiding brands to clarity. berkshire advisor resource resource for carriers. Berkshire Advisor Resource is a specific insurance professional’s go-to resource for help, so long as all of the information is provided efficiently. This puts a lot of emphasis on how customers interact with the website. Berkshire staff needed a website that is a living, breathing […]
Foxadise Farms

Guiding brands to clarity. back to basics. Foxadise Farms is the agra-food farm startup helmed by the Fox family. Honey is at the core of their work, by offering a variety of honey products to customers and supplying honey for a variety of product makers. They also keep their bees busy by offering pollination services […]
Why purpose fatigue is a problem for brands

Tips for Video with Impact

PR Power for Products
