The Warrior Entrepreneur

Podcast episode: Warrior Entrepreneur with guest Zachary Green, author, serial entrepreneur, USMC veteran, and firefighter.

The Warrior Entrepreneur Zachary Green’s life experiences in the military, firefighting service, and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit and bravery. The idea behind this book revolves around preparing for your crucible – a turning point in your life – which changes […]

Innovation & Authenticity: Friends or Foes?

Podcast episode: innovation & authenticity with guest Jon Hirst, chief innovation officer at SIL international

Innovation & Authenticity:
Friends or Foes? As Chief Innovation Officer with SIL, Jon has seen the impact that comes at the intersection of innovation, ideation, and integration.Jon has spent his career working in nonprofit and business settings designing solutions that create this very tangible impact. Innovation! is the rallying cry of brands, businesses, orgs, and causes today. One […]

Growing A Brand: A Legal Perspective

Growing A Brand: A Legal Perspective Derrick Davis is a business attorney based in Knoxville, Tennessee. Derrick specializes in all things related to business law, and is Brand Shepherd’s go-to expert we refer clients to for legal help with their intellectual property questions and needs.  Derrick and Brand Shepherd’s Daniel Crask met via the Knoxville […]

Grain Weevil

man standing outside using a tablet to view the Grain Weevil website

Guiding brands to clarity. Doing the work no human should. Grain Weevil has revolutionized grain bin safety, and Brand Shepherd has been a trusted partner in shaping their brand from the ground up. From our early work in developing the BinAssist® brand name and investor presentations to our latest collaboration, we’ve helped Grain Weevil communicate […]

Hensley Homes

person on a couch using a tablet to view the home page on the Hensley Homes website.

Guiding brands to clarity. luxury lives here. Hensley Custom Building Group partnered with Brand Shepherd to refine and strengthen its brand presence. Through our Vibe, Tribe, & Why® framework, we provided deep brand clarity and developed a Brand Experience Guide to ensure consistency across all marketing efforts. This foundation guided a refreshed website, social media […]

Berkshire advisor resource

Guiding brands to clarity. berkshire advisor resource resource for carriers. Berkshire Advisor Resource is a specific insurance professional’s go-to resource for help, so long as all of the information is provided efficiently. This puts a lot of emphasis on how customers interact with the website. Berkshire staff needed a website that is a living, breathing […]

Foxadise Farms

brand logo for foxadise farms carved into plywood

Guiding brands to clarity. back to basics. Foxadise Farms is the agra-food farm startup helmed by the Fox family. Honey is at the core of their work, by offering a variety of honey products to customers and supplying honey for a variety of product makers. They also keep their bees busy by offering pollination services […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.