Make Your Software More Usable, More Valuable.

At Brand Shepherd, we provide UI and UX design services for B2B SaaS platforms, enterprise software, and internal tools. We partner with product managers and software teams to design intuitive, user-friendly interfaces that reduce friction and improve the user experience. Whether you’re developing a customer-facing SaaS product or streamlining an internal system, we create clean, functional UI that reflects your product’s logic and business goals.

As Walter Gropius said, “Art is self-expression; Design is problem-solving.” That’s how we approach every UI/UX project—with strategy, clarity, and your users in mind.

some of our

software ui & ux design clients

OUR APPROACH TO

software ui & ux design

shepherd staff logo for Brand Shepherd

Intuitive UI for B2B Software

  • Clear navigation and layouts that guide users naturally
  • Built for how real users think and act in B2B workflows
  • Designed to minimize support tickets and user drop-off
shepherd staff logo for Brand Shepherd

Solve Business Problems

  • Informed by real user needs and stakeholder goals
  • Supports onboarding, retention, and feature adoption
  • Helps your software deliver more value, faster
shepherd staff logo for Brand Shepherd

Ready for Development

  • Developer-friendly UI files and component libraries
  • Built to align with agile sprints and product roadmaps
  • Designed for scalable, responsive implementation

we stand on

our reputation

“Brand Shepherd was able to translate our ideas during group conversations into an intelligent, gorgeous design, that we are proud to show to our customers. Excellent experience across the board!”

Lisa Reedy
Brand Manager
EZ pay

“The process Brand Shepherd uses is very clear. They did a brilliant job of setting our expectations about what was coming next, and our entire team was delighted with the end result. We will continue to ask Dan and his team to engage with us on more products, websites, and user experience initiatives.”

Andy Eckles
director of marketing
payschools

“Beyond providing expertise in design and marketing know-how, what I find most empowering is their ability to truly listen, understand, and help bring to life my business concepts, in an efficient, professional, and well-thought-out manner.”

Jorge Cepeda Jr.
VP Global Sales
ExcelAg

some of our

software ui & ux design spotlight projects

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.