Guiding brands to clarity.

burton

beautiful & useful data.

We began our relationship with i3 Verticals within their Education vertical and being entrusted with their PaySchools and EZpay products.

This led to being entrusted with i3’s long-awaited product, Burton, and crafting a UX and UI worthy of the years of dev work that had gone into it.

within i3 verticals, product owners had used various other payfac solutions, which diminished profitability and efficiency. product owners wanted an in-house solution that makes their products the best in class.

Burton was created as the solution, but the UI of the app was too generic, not intuitive, and only engineers could understand it. we set to work to fix all of that.

expertise applied

  • Logo/Brand Identity
  • App Design
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.