our best friends deserve the best Pet & Pet Care Brands.

We nurture the same love for pet & pet care brands that we do for our furry friends. We give clarity to these brands—and provide care for the pets they serve.

The pet care industry continues to grow, proving its reputation as ‘recession-proof’ as pet owners prioritize their furry friends, no matter the economy. 

cartoon man petting multiple dogs and cats while branded pet supplies are stacked behind him

HOW WE WORK WITH

pet & pet care brands

  • Your brand, simplified through clarity.
  • A simple and clear profile for each of your brand’s ideal customers.
  • Your brand’s market presence, communicated simply and clearly.
  • The purpose for which your brand stands, stated simply and clearly.
  • Clarify your brand’s presence—its voice, message, visuals, and values.
  • Clarify your brand’s people—who they are, what they need, and why they choose you over the competition.
  • Clarify your brand’s purpose—the problem you solve and the impact you create for your tribe.
  • Transform those insights into a Brand Experience Guide (BXG) that captures your newly clarified brand.
  • Apply your brand’s new clarity to creating relevant content that resonates with your target audience.
  • Design multichannel assets that bolster your brand’s presence.
  • Stay true to the promise your brand delivers, so customers never feel friction in the process of engaging with it.

some of our

pet & pet care clients

we stand on

our reputation

“They were patient, insightful, and very creative in helping to achieve a more modern, and user friendly website that reaches a further base then the last web site. I highly recommend them!”

Bernice Aboud
Engineering Fellow
Johnson & Johnson

some of our

brand strategy spotlight projects

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.