brand naming that makes a strategic impact.
What’s in a name? Everything.
Brand naming is a task that makes or breaks your best possible results.
Our brand-naming process has helped clarify the purpose and value of dozens of brands and generated millions of dollars in equity. We will guide you to the right name through a deep exploration of your ideal customers and the qualities that speak value to them.
our brand naming work
our reputation
“Can’t recommend enough partnering with Brand Shepherd and Daniel when tackling what your brand means to the World. Daniel and his team led us on a journey of discovery and awareness as we created our brand, one valuable step at a time, until it was perfect. Looking forward to the next project together!!”
Scott Kobryn
Owner
Wild Fire 4-in-1
“It’s refreshing to work with a team that is creative, collaborative, and extremely effective.”
Daniel Cepeda
VP, Global Marketing
Puregro USA
our Brand Naming clients
our approach to Brand naming
brand
values
- Clarify your brand’s core values and its promise to customers.
- Define your brand’s market presence simply and clearly.
- Use these insights to explore and find the perfect name that fits your brand or product.
due
diligence
- Research your new product or brand name to determine if it’s ownable.
- Identify how this name resonates with your ideal customer base.
- Get your IP legal team off to the right start with our prior due diligence.
customer focus
- Identify and understand your ideal customer base.
- Study how a name connects with your customer base.
- Communicate your brand’s promise through a name that resonates.
