strategic brand naming that makes a lasting impact.

What’s in a name? Everything. Brand naming is a task that makes or prevents your best possible results.

Our brand naming process has helped clarify the purpose and value of dozens of brands—and generated millions of dollars in equity in the process. We will guide you to the right name through a deep exploration of your ideal customers and the qualities that speak value to them.

cartoon man sitting on a stool surrounded by lifestyle products and brands

some of our

Brand Naming clients

OUR APPROACH TO

Brand naming

shepherd staff logo for Brand Shepherd

brand
values

  • Clarify your brand’s core values and its promise to customers.
  • Define your brand’s market presence, simply and clearly.
  • Use these insights to explore and find the perfect name that fits your brand or product.
shepherd staff logo for Brand Shepherd

due
diligence

  • Research your new product or brand name to determine if its ownable.
  • Identify how this name resonates with your ideal customer base.
  • Get your IP legal team started on the right foot with our prior due diligence.
shepherd staff logo for Brand Shepherd

customer focus

  • Identify and understand your ideal customer base.
  • Study how a name connects with your customer base.
  • Communicate your brand’s promise through a name that resonates.

we stand on

our reputation

“Can’t recommend enough partnering with Brand Shepherd and Daniel when tackling what your brand means to the World. Daniel and his team led us on a journey of discovery and awareness while creating our brand, one valuable step at a time, until it was perfect. Looking forward to the next project together!!”

Scott Kobryn
Owner
Wild Fire 4-in-1

“It’s refreshing to work with a team that is creative, collaborative, and extremely effective.”

DANiel Cepeda
vp Global marketing
puregro usa

some of our

brand naming spotlight projects

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.