Learn the difference between customer goals and motivations.

Learn the difference between customer goals and motivations. Learning the difference between goals and motivations can help brands understand their tribe’s customer journey. A goal is what your tribe wants to achieve most. A motivation is the fuel that powers their decisions, which can be both emotional or practical in nature. Sometimes, goals and motivations […]

Think about how your brand empathizes with its tribe.

Think about how your brand empathizes with its tribe. Take time to think about how your brand empathizes with its best-fit people. What sort of emotional qualities do they associate with your brand? Trust? Joy? Authenticity? Security? How do you enact these qualities in your brand’s promise? Consistent communication? Empowering an overlooked customer group? Understanding […]

Understand your brand’s tribe.

Understand your brand’s tribe. Your tribe is your brand’s people: the customers who are the best fit for the solutions, products, and services you have to offer. Ask yourself: what tribe does your brand belong to, and why does it appeal to them? Successful brands learn how to communicate the challenges they exist to solve […]

Recognize that your brand isn’t for everyone.

Recognize that your brand isn’t for everyone. Clarified brands know the ideal customers they exist to serve. Which means they also know which customers they don’t or can’t help. Just as brands have ideal customers they exist to serve, customers have ideal brands fit to serve their needs. Forcing an incompatible fit between brand and […]

What does your brand believe in?

What does your brand believe in? Your brand needs to believe in something. And no, we’re not talking about a mission statement. Mission statements are still useful – most organizations end up crafting a pithy explanation describing their purpose and goals. But your brand is not just a machine that runs on day-to-day operations. Your […]

Know the core challenge your brand exists to solve

Know the core challenge your brand exists to solve. The single most important aspect of brand clarity is knowing the core challenge your brand exists to solve. Clarified brands do this. They know which customers they serve and understand how to speak confidently about the value they offer. Brands that lack clarity frustrate their customers […]

Brand Shepherd Named Agency of Record for Hensley Custom Home Builders’ Brand Marketing

Brand Shepherd Named Agency of Record for Hensley Custom Home Builders’ Brand Marketing FOR IMMEDIATE RELEASE Brand Shepherd Named Agency of Record for Hensley Custom Home Builders’ Brand Marketing Cincinnati, OH – February 6, 2024 – Brand Shepherd, a renowned brand marketing agency, is proud to announce its new partnership with Hensley Custom Home Builders, […]

PRESS RELEASE: Brand Shepherd and Standex International Deepen Partnership for Brand Development and Clarity

Brand Shepherd and Standex International Deepen Partnership for Brand Development and Clarity Brand Shepherd, a leader in brand development and strategic clarity, is proud to announce its ongoing collaboration with Standex International in a comprehensive effort to refine and strengthen the Standex brand. This initiative, which begins in early 2024, focuses on brand architecture, brand […]