create a brand that people love to experience.
Vibe, Tribe, & Why® is a guided process that brings clarity to your brand—because clarity creates simplicity. We analyze your brand’s presence, audience, and purpose, then transform those insights into a Brand Experience Guide (BXG)—a structured, easy-to-use resource that captures how your brand communicates and connects.
Your BXG is a deliverable you own forever. It’s a lasting tool that evolves with your brand, helping you stay clear, consistent, and engaging as you grow.
the only brand clarity framework:
clarity of your
brand’s vibe
Your brand’s presence: its words, tone of voice, positioning, promise, visuals, and values.
clarity of your
brand’s tribe
Your brand’s people: its ideal customer profiles, their unique wants, motivations, and challenges.
clarity of your
brand’s why
Your brand’s purpose: the challenge your brand solves for your tribe.
how it works
schedule your discovery call
Two Paths to Brand Clarity—Choose Yours
Premium One-on-One Experience
Self-Paced Course
community and add-ons
ideal for
process
Customization
Interaction
Final Deliverable
investment
Average investment: $5,500 (based on brand size)
launch sale price: $1,800 + optional add-ons
Best For You If…
Premium One-on-One Experience
details
ideal for
process
Customization
Interaction
Final Deliverable
investment
Average investment: $5,500 (based on brand size)
Best For You If…
Self-Paced Course
details
ideal for
process
Customization
Interaction
Final Deliverable
investment
launch sale price: $1,800 + optional add-ons
Best For You If…
brand owners are
clearly satisfied
“Brand Shepherd captured the heart of our work by building a website that reflects the same precision, elegance, and intention we bring to every client engagement. Their thoughtful approach to storytelling translated the essence of PHL into an excellent digital experience.”
Pierre Helen Lilia
Owner
PHL
CHAD JOHNSON
CEO
GRAIN WEEVIL
Jorge Cepeda Jr.
VP Global Sales
ExcelAg
