We created a brand identity and website for structura – a revolutionary cloud-based computing product.

structura.io is a novel cloud-based computing product for a highly specialized audience of developers. The brand needed to convey that it is created by fellow devs, for fellow devs – that they know what they are doing to improve the profession.

Novel, highly specialized cloud-based products are attractive to investors who want early-on technologies that are proven to have scalability and smart founders. The brand messaging was crafted on the website to talk about the product in a way that wasn’t over the heads of those who would want to invest.