Brand Shepherd and Standex International Deepen Partnership for Brand Development and Clarity

Brand Shepherd, a leader in brand development and strategic clarity, is proud to announce its ongoing collaboration with Standex International in a comprehensive effort to refine and strengthen the Standex brand. This initiative, which begins in early 2024, focuses on brand architecture, brand clarity, and strategic alignment across Standex’s divisions.

While this milestone marks a significant evolution in the partnership, Brand Shepherd’s relationship with Standex spans over a decade. The collaboration first began in 2013 with Standex Electronics, laying the groundwork for brand development efforts that later extended to Standex International in 2014. Over the years, the partnership saw periods of engagement and refinement, culminating in 2024 when Brand Shepherd took on an expanded role in shaping the overarching Standex brand strategy.

“Standex is a company with a rich legacy and a diverse portfolio of industry-leading businesses. The challenge was never just about branding—it was about creating a cohesive and adaptable brand architecture that reflects Standex’s evolution and vision for the future,” said Dan Crask, Founder of Brand Shepherd. 

The initiative includes refining Standex’s brand architecture, ensuring consistency across all touchpoints. This effort will help Standex’s employees, customers, and stakeholders navigate the brand with a clear understanding of its brand presence, people, and purpose–it’s vibe, tribe, and why®.

For more information about Brand Shepherd’s work in brand strategy and clarity, visit brandshepherd.com.

Media Contact:
marketing@brandshepherd.com