- Website: https://keysourceusa.com
- What They Do:“KeySource has been supplying the generic pharmaceutical needs of end-user pharmacies across the United States since 1996.”
Scope Of Work
Brand Discovery, Development, and Identity
When KeySource Medical contacted us to talk about refreshing their brand, the first step was to listen to what the goals were for growth and betterment of the brand. We then took the time to meet with them on-site, looking through all the various touch points that the current branding was utilized. From this process of listening and discovery, we set out to create a refreshed brand identity for KeySource.
Part of the exercise was to minimize the brand name to simply “KeySource” so that it could accommodate long-term plans for growth. They smartly did not want to venture into a new brand identity that would get a mere handful of years. They wanted a refreshed brand identity that captured the sense of where the brand was going while keeping core brand equity intact.
Core brand equity was determined to consist of the name, KeySource, and the orange/blue combo the brand is known for. In such a competitive niche as pharmaceuticals, sometimes just being known as “the orange and blue brand” is enough to be memorable. So we kept those key equity points intact.
However, we did want to make something memorable, so we started with typography, and identified a handful of typefaces that would communicate a newness to KeySource, but also a freshness and maturity to the brand. After careful vetting, a typeface was chosen, and we moved into creating an icon for KeySource.
Several icons were pitched, but one was chosen. KeySource was wise to spend a diligent amount of time considering and vetting the new icon among its key stakeholders and staff while yielding to our expertise for branding as a whole. It was a collaborative and productive exercise.
In the end, the final brand identity is one that had immediate buy-in from KeySource staff because they were part of the process. It carries the main points they are known for while introducing a fresh face to the KeySource name. We are continuing our work with KeySource, and will find more of our collaborations here amongst the work we are proud to display.
A new KeySource website was then created to echo what we had just developed for the brand.
For imagery, we orchestrated an on-site photo shoot using a pharmacy KeySource identified. The custom imagery really helped draw out the new KeySource brand because we didn’t need to lean on stock imagery that someone else thought of. The new website acts as an easy portal for customers to access, and provide just enough information needed to make shoppers into clients.
Trade Show Booth
We created a trade show booth for KeySource that focused only on the visual basics of the brand so that it could last as long as possible without being tied to a current marketing campaign. At trade shows, everyone tries to make their banners, backdrops, and hand-outs sell, but that is not their purpose. Their purpose is simply to create a branded context. Those brands that adopt this approach see success at trade shows, and we were happy to make such a booth for KeySource.
The KeySource stationery was designed to fit with the trade show booth, focusing mainly on the visual basics of the brand. We created stationery for all KeySource staff in both the Blue Ash, OH and Niagra, NY offices.
Much more is in development with KeySource. Come back to this page often to see how we’re helping KeySource thrive in the pharmaceuticals industry.
- Brand Strategy & Development
- Brand Identity
- Website Design & Development
- Video Production
- Sales Literature & Advertising
- Trade Show Booth Design
- Apparel Branding Guidance
- Social Media Assets
Excellence. Creativeness. Easy to work with. Brand Shepherd is full of talent and produces quality work. Dan and his team have been dedicated to our projects from the very beginning helping to shape our brand and leave an impact within our industry. I highly recommend them for any creative project needed for your company. We are so thankful to have found such a caring, open, and honest business to work with.
– Cindy Warrington, Marketing Manager