Fowler’s Chocolates

Fowler’s Chocolates makes some of the best chocolate you’ll treat yourself to. In order to make this delicious chocolate available to organizations that sell chocolate bars for fundraising, Brand Shepherd was hired to design packaging for the new bar design in a way that would tie the bars close to the Fowler’s brand. Fundraiser chocolate bars are typically sold in a rather fast context. If you’ve bought or sold similar bars, you know the drill: Outside a store, a co-worker in the office, door-to-door. Like most other contexts where candy bars are sold, fundraiser bars are also sold to people who are on the go.

With that in mind, our product packaging design uses simple, brand-accurate typography to quickly let people know what type of chocolate bar they’re looking at. Each bar is color coded so they look colorful and inviting when shown as a group, or creates a big attractive color block when a version is grouped together.

The candy bar packaging design is successful: it stays true to the esteemed Fowler’s Chocolates brand, quickly tells the contents, and makes for a tasty treat.

  • Brand Strategy & Development
  • Product Packaging Design & Branding

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