Guiding brands to clarity.
brand logo for petbrosia

Veterinarian Developed

Led by former Iams® brand manager, Keith Johnson, Petbrosia® rocked the pet food category by offering pet food formulated based on the breed, age, and weight of each dog and cat customer.

We developed this brand from the ground up, from identity to packaging, e-commerce, and product marketing. 

expertise applied

  • Vibe, Tribe, & Why®
  • Brand Experience Guide
  • Brand Strategy
  • Logo/Brand Identity
  • Product Package Branding
  • Website Design & Development
  • Pitch Deck Design
  • Brand Marketing

“Brand Shepherd created the brand elements and comprehensive equity for Petbrosia. Having worked with what are considered the top branding agencies in the world, I was amazed at how they delivered such superb work at a small fraction of the cost of others. Brand Shepherd delivered branding-from-scratch designed with a “web and mobile-first” mindset, comprehensive equity guidelines, and thoughts of how the brand could come to life across marketing collateral. They kept a real-time collaborative work style (no “shows”) and delivered to a super-tight schedule. Brand Shepherd empowered Petbrosia to focus on what mattered…moving our business forward.”

Keith Johnson
Founder
Petbrosia

brand logo for petbrosia
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.