Building Brands That Feel Like Home.
Branding and marketing for the people who build, improve, and care for our homes.
Whether it’s a custom luxury home builder or a local handyman, businesses that serve the home need to earn trust instantly. At Brand Shepherd, we help home service providers clarify their brand, connect with homeowners, and stand out in a crowded, local-first market.
From energy efficiency products to electricians and general contractors, our experience runs deep.
HOW WE WORK WITH
home & residential services brands
- Your brand, simplified through clarity.
- A simple and clear profile for each of your brand’s ideal customers.
- Your brand’s market presence, communicated simply and clearly.
- The purpose for which your brand stands, stated simply and clearly.
- Clarify your brand’s presence—its voice, message, visuals, and values.
- Clarify your brand’s people—who they are, what they need, and why they choose you over the competition.
- Clarify your brand’s purpose—the problem you solve and the impact you create for your tribe.
- Transform those insights into a Brand Experience Guide (BXG) that captures your newly clarified brand.
- Apply your brand’s new clarity to creating relevant content that resonates with your target audience.
- Design multichannel assets that bolster your brand’s presence.
- Stay true to the promise your brand delivers, so customers never feel friction in the process of engaging with it.
some of our
home & residential services clients
we stand on
our reputation
“Brand Shepherd made our brand feel polished, clear, and confident. We now show up like the pros we are.”
JOHN HENSLEY
HENSLEY CUSTOM HOME BUILDERS
some of our
home & residential services work
