Guiding brands to clarity.
Hensley Custom Building Group Logo in off-white color

luxury lives here.

Hensley Custom Building Group partnered with Brand Shepherd to refine and strengthen its brand presence. Through our Vibe, Tribe, & Why® framework, we provided deep brand clarity and developed a Brand Experience Guide to ensure consistency across all marketing efforts.

This foundation guided a refreshed website, social media strategy, and email marketing, elevating Hensley’s positioning in the luxury home market.

Our ongoing collaboration continues to refine their brand presence, ensuring every touchpoint reflects the craftsmanship and excellence they’re known for.

expertise applied

  • Vibe, Tribe, & Why®
  • Brand Experience Guide
  • Brand Strategy
  • Logo/Brand Identity
  • Website Design & Development
  • Brand Marketing
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.