Guiding brands to clarity.
ez pay
simply progressive.
our 10+ year relationship with the EZpay brand began with a visual rebrand of its total brand identity system.
this led to applying it to early iterations of the SAAS product, ads, email marketing, print marketing, and much more.
several years into the relationship, we were tasked with reimagining the UI and UX of the EZpay product itself.
keeping EZpay’s tribe in mind, we crafted an intuitive, high-converting SAAS user experience that helped lead the brand to be acquired by i3 Verticals, which, in turn, led to our work with them on their Burton product and PaySchools.
expertise applied
- Brand Experience Guide
- Brand Strategy
- Logo/Brand Identity
- Website Design & Development
- Brand Marketing
“We started with Brand Shepherd several years ago, with the single goal of updating our company’s logo to something more fresh and relevant. Through conversations with Dan, our ideas were transformed into a new image for the company website , as well as an understanding that here was a business partner that could help us grow our image and enhance our website applications. That first engagement grew into a redo of our marketing materials, and then on to an entire transformation our our website’s user experience. Brand Shepherd was able to translate our ideas during group conversations into an intelligent, gorgeous design, that we are proud to show to our customers. Excellent experience across the board!”
Lisa Reedy
EZpay
